We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Tip #1 - Don't Assume Everyone Knows How Demos Work
β
Bloomfire might have created a new βDemoDash Best Practice.β
They actually explain how to navigate the tour. Which is especially useful if you're selling into industries where people aren't familiar with how interactive demos work.
We like this because:
Not everyone has clicked through dozens of interactive demos like we have
Some industries are just getting comfortable with digital experiences
A confused prospect is likely to bounce instead of asking for help
Most of us assume everyone knows how to click through an interactive tour. Bloomfire remembers that assumption makes an ass out of you and me.
Tip #2 - Mobile Apps Deserve Mobile Demo Treatment
β
Case Status built a mobile-first app, so they built a mobile-first demo. Makes sense, right?
But here's what's cool β instead of just showing you mobile screens, they used the mobile view feature inside Navattic to give you the illusion you're looking at an actual phone.
This makes sense for Case Status because:
It matches how people will actually use their product
Creates authenticity instead of a weird workaround
This reminds me of Go Rout showing their software on tablets and smartwatches back in Edition #22. Both of these companies get that context matters more than the screens you show.
Get ready to meet your new Interactive Demo sidekick π€ π€
Navattic AI Copilot is an AI assistant that works behind the scenes to help you build and repurpose your demos.
As you take captures of your product, Copilot goes to work β taking a first stab at writing demo copy, anchoring tooltips, and building a cohesive demo story.
It then makes building variations of that demo way easier, for things like sales prospects, customer education, or internal enablement. Each new version created in a snap.
No more staring at a blank screen or wondering what to add next.
Let AI Copilot do the grunt work, so you can focus on getting more from every demo you create.
Donβt have time to build remarkable Navattic demos? We do.
βDemoDashis an agency 100% focused on making interactive demos your top product marketing asset. Weβll map your story, build your tours, and help you measure the impact.