We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Time is precious. So when prospects see your content, they deserve to know how long it’s going to take. Especially after years of being tortured by 5000-word blog posts and emails that are 7-paragraphs long.
Hike seems to have figured this out and realized a simple truth. Adding “2-minute” to your usual “Start Demo” CTA can make all the difference.
They absolutely crushed any uncertainty by setting the expectation right in the button text.
This worked on us because it:
Removes the "how long is this going to take?" hesitation
Two minutes feels manageable to anyone
Shows respect for people's time upfront
If you want to get cheeky, try an even more specific time like "2 minutes and 13 seconds." The oddly specific number can actually make it feel more human.
So next time you build a demo, think about taking a Hike. 😉
DailyPay has two audiences: employers who buy their product and employees who actually use it. Naturally, you’ll want to build separate demos.
But here's what Jason and I love…they deliberately use a mobile experience for the "For Employees" demo because they know that's how employees will actually interact with it.
Shoutout to DailyPay because it:
Demonstrates empathy by saying "we get how your employees will use this"
Creates authenticity instead of forcing everything into the same format
DailyPay shows they're thinking about the entire ecosystem, not just the buyer.
SIDE NOTE: We're starting to see a ton of mobile demos out there. Not sure if it's a trend, or if people are becoming more familiar with the feature. Either way...we love it.
Tired of spending hours staring at a blank screen, trying to build the first version of your demo?
Meet your new demo building sidekick 🤜 🤛
Navattic AI Copilot is an AI assistant that works behind the scenes to build and repurpose your demos.
As you take captures of your product, Copilot goes to work — writing the first pass of your copy, anchoring tooltips, and building a cohesive demo story.
It then makes building variations of that demo way easier, for things like sales prospects, customer education, or internal enablement. Each new version created in a snap 🫰
No more staring at a blank screen or wondering what to add next.
Let AI Copilot do the grunt work, so you can focus on getting more from every demo you create.
Don’t have time to build remarkable Navattic demos? We do.
DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.