Two people are on your product tour page right now. One wants their hands on the wheel. The other would rather be driven around.
Front has a demo for both. They split the ride two ways:
Learn by doing
Learn by watching
One drops you into the interactive tour. The other plays the video. And weβre giving out some DemoDash brownie points for clear labels. You know exactly what happens when you click.
Keep this one in mind, especially if youβre team is debating about video vs interactive demo. The obvious answer is both. And itβs the same answer weβve given since Edition #14.
Wise opens their business demo with a single tour called Highlights. The welcome step lays the whole map out in one sentence:
βSee how you can get paid, pay invoices, earn returns, and manage spending, at home and worldwide.β
Five quick points to give you more context before you explore. Once you get to the last step, it hands you off to a deeper set of tours (if youβre interested).
Steal this example because:
It answers "what is this thing" and lets you get your bearings
Calling it Highlights sets the expectation up front
Tapcheck picks one job and builds an awesome mobile demo out of it. They open plainly, then run a clear JTBD story.
A shift ends, so you report the hours, and the daily balance updates in the app, ready to transfer. The balance is calculated in real time.
As the employer, you set the max limit. Then it flips sides, and the employee taps transfer and picks the amount. Eleven steps in, somebody has been paid. That's where the CTA finally shows up.
Hereβs a few other things you can steal for your next demo:
It ends on an outcome instead of a feature (someone got paid)
It covers both sides of the workflow, so the employer watches themselves set the rule and the employee watches themselves take the money
It's built for the device the job happens on, not a desktop tour squeezed down onto a phone
One thing Jason and I would do to make this better: cast some characters. Something like "Meet Dana. Payroll closed Friday and she needs $200 today.β That will go a long way in telling the full story.
Make AI-powered capture edits, without leaving your demo builder
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Screen captures are the building blocks of your demo. But capturing screens is only step one. Editing is where the real magic happens.
Thing like removing UI clutter, blurring sensitive data, or updating tables with fresh data. And when something in your UI changes, just update it across all captures in one click.
All of this was possible in the Navattic, but they just made it easier.
Their new In-line editor now brings capture editing, and new AI editing capabilities, directly into your demo builder.
That means you can make edits just by talking to Navattic's Co-pilot. You just click on the thing you want to edit, describe the change you want to make, and boom, it's done.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, September 23rd at 12PM ET.