Two people are on your product tour page right now. One wants their hands on the wheel. The other would rather be driven around.
Front has a demo for both. They split the ride two ways:
Learn by doing
Learn by watching
One drops you into the interactive tour. The other plays the video. And weβre giving out some DemoDash brownie points for clear labels. You know exactly what happens when you click.
Keep this one in mind, especially if youβre team is debating about video vs interactive demo. The obvious answer is both. And itβs the same answer weβve given since Edition #14.
Wise opens their business demo with a single tour called Highlights. The welcome step lays the whole map out in one sentence:
βSee how you can get paid, pay invoices, earn returns, and manage spending, at home and worldwide.β
Five quick points to give you more context before you explore. Once you get to the last step, it hands you off to a deeper set of tours (if youβre interested).
Steal this example because:
It answers "what is this thing" and lets you get your bearings
Calling it Highlights sets the expectation up front
Tapcheck picks one job and builds an awesome mobile demo out of it. They open plainly, then run a clear JTBD story.
A shift ends, so you report the hours, and the daily balance updates in the app, ready to transfer. The balance is calculated in real time.
As the employer, you set the max limit. Then it flips sides, and the employee taps transfer and picks the amount. Eleven steps in, somebody has been paid. That's where the CTA finally shows up.
Hereβs a few other things you can steal for your next demo:
It ends on an outcome instead of a feature (someone got paid)
It covers both sides of the workflow, so the employer watches themselves set the rule and the employee watches themselves take the money
It's built for the device the job happens on, not a desktop tour squeezed down onto a phone
One thing Jason and I would do to make this better: cast some characters. Something like "Meet Dana. Payroll closed Friday and she needs $200 today.β That will go a long way in telling the full story.
Been thinking about integrating your marketing tools with Navattic, but feeling overwhelmed with how everything works?
They just made a number of UI updates that make setting up and managing your integrations WAY easier.
1οΈβ£ A Playbook builder that reads like a sentence
Navattic's playbook builder now offers an intuitive When β Then layout, making it much easier to setup automations between Navattic and tools like HubSpot, Salesforce, and Slack.
2οΈβ£ Playbook health at a glance
You can now create Playbooks directly from each individual integration page. Your integration pages will not only show you every Playbook related to that integration, but also flag ones that are broken or stale. So you can easily stay on top of integrations that aren't firing.
Watch the tour below to get all the details, and reach out to your Navattic CSM if you have any questions.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, October 28th at 12PM ET.