We've been beating the storytelling drum for nearly 90 editions. Give the buyer a character and a reason to care.
Zoom's Team Chat page has a great example of this.
It opens where you'd expect. “Every role has work that slows you down,” so build an AI agent for it. Then, instead of a feature list, two words…
"Picture this.”
Followed by “You're a marketing manager.”.
It walks you from campaign kickoff to the agent sitting in your team channel like somebody who works there. But they’ve wrapped the entire story around that one role to help their buyers say “I’m one of those too.”
If we’re being honest, it reads like a demo we'd build. We'd like to think somebody saw one of ours and took notes. No idea if that's true, but either way… we’re glad to see more of these out in the wild
Imagine you’re a Shopify store owner for a second. You’re shopping for a loyalty program. The product tour shows them the dashboard. The question in their head is “what's this going to look like on a store like mine?”
LoyaltyLion answers both on one page. A “3-minute tour” link in the nav lands you on a demo page with two tours up top: a customer-facing loyalty tour and a dashboard tour. Then underneath, “See real loyalty pages by industry,” and six tiles.
Each “Explore pages” link opens a tour of real stores in that industry, so you end up scrolling loyalty pages that live shops actually built with the product.
Jason and I like it because:
When your product's output lives on somebody else's website, their page IS the demo
Sorting by industry means the pet store owner goes straight to the pet stores
BONUS POINTS: it does a case study's job without anybody having to read a case study.
Wish you could give every prospect a personalized walk-through of your product? One where you could guide and qualify them, answer questions, demo key workflows, and show content in real time?
What once felt impossible is now here, with Navattic Agents 🤖
Instead of a fixed, click-through experience, an Agent can hold a real conversation with a buyer. Qualifying them, answering questions specific to their industry and role, and adapting which parts of the product it shows.
And with built-in simulations - you can test your agent with any buyer, persona, or industry before setting it live.
What does that mean?
Your SEs can stop repeating the same intro demo, and your buyers get real answers, in any time zone, in any language.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, October 28th at 12PM ET.