You know where we stand on gating demos. Don't, unless you have to.
And if you have to, make it worth it. Like Bloomerang.
Their form sits on top of a blurred preview of what's to come. Fill it out and you land in a Product Tour Catalog. One that holds like 18 tours across three product lines (CRM, Fundraising and Volunteer).
Click one and it loads in the main panel, where a fundraiser named Sarah gets a "Good morning, Sarah!" from her Hope Valley Foundation dashboard. "Book your demo" stays pinned at the bottom of the sidebar the whole time.
Jason and I like it because:
The form buys you the whole library, not one tour (which is fair)
Everybody already knows how to use a docs-style sidebar once you get in
One more detail. Right as we hit submit, their chat widget popped up: "Since you're already here, would you like to skip the form and get a meeting booked?"
On most sites itβs a new tab, a pricing page, and maybe a detour through a competitor's pricing page while you're at it.
Qonto's product tour page opens with "Shall we show you what it looks like?" and the demo embedded right under the headline. Under that is a carousel to "Browse all our demos."
And then⦠before anything else you see the something so beautiful. So sweet. It almost made us tear up.
"Prices for businesses at all stages of growth,"
β¦ with a toggle for Self-employed, Micro-businesses (1-9 employees) and SMEs (10-250+).
The tour raises the question and the page answers it two scrolls later. And now the page is a place for prospects to make all kinds of important decisions.
A middle school science teacher and a high school chemistry teacher are both shopping for "science curriculum." They are not picturing the same thing, though.
One's thinking about twelve-year-olds. The other is thinking about lab reports and AP exams.
Discovery Education's Science Techbook page is built for both. Right under the hero sit four cards, each wearing a green Interactive Demo label: Elementary School (K-5), Middle School (6-8) and High School (9-12), plus a NEW! K-5 version. Every card shows a screenshot from inside that grade's version of the product.
Grade band is how teachers already sort themselves. Nobody has to translate their job into your feature names first. And the screenshots do some selling before the click, since a high school teacher can see the difference right on the card.
Been thinking about integrating your marketing tools with Navattic, but feeling overwhelmed with how everything works?
They just made a number of UI updates that make setting up and managing your integrations WAY easier.
1οΈβ£ A Playbook builder that reads like a sentence
Navattic's playbook builder now offers an intuitive When β Then layout, making it much easier to setup automations between Navattic and tools like HubSpot, Salesforce, and Slack.
2οΈβ£ Playbook health at a glance
You can now create Playbooks directly from each individual integration page. Your integration pages will not only show you every Playbook related to that integration, but also flag ones that are broken or stale. So you can easily stay on top of integrations that aren't firing.
Watch the tour below to get all the details, and reach out to your Navattic CSM if you have any questions.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, October 28th at 12PM ET.