Every demo has controls nobody finds. Chapters, a back button, a way to jump ahead. We build them and then just hope people stumble onto them.
PagerDuty doesn't leave it to chance. On step two of their tour, a little GIF points out the chapters panel and invites you to browse the chapters if you want to jump to a specific part of the demo. Click it and the chapters open right up.
Why we like it:
A buyer who knows they can skip around won't bail too soon
Nobody has to read a paragraph of instructions
We loved Bloomfire giving buyers a tour of the tour a while back. PagerDuty gets the same job done in one step.
(Small nitpick: the copy says the chapters are on the left. They're on the right. Easy fix.)
How do you click your way through the look on a client's face when they see their new kitchen for the first time?
You can't. Some things you have to see.
Cyncly's Design Flex tour is built from real product shots, which already makes it feel like the real thing. Then partway through, a step says "wow your clients" and plays a video of what using the product looks like.
Clicking is great at showing how something works. It's not so great at showing how it feels. A kitchen designer isn't buying the tool for the menus. They're buying the moment their client sees the room. A video shows that moment better than ten clicks ever could.
If your product has a moment like that, stop and let them watch it.
Imagine being a football coach in 2026. You call a play on your tablet. What does the rest of your team see?
Most demos would answer that one screen at a time. GoRout shows you both at once.
The coach's tablet sits on one side, the wristbands the team wears sit on the other, and as you click through you watch what the coach sends and what everyone else gets, side by side.
Their product only works because those devices talk to each other. Show one screen at a time and you miss the point of the tech. Put them side by side and you get it in a single step: I send it, they get it.
It's also a story with more than one person in it, which is how most software gets used anyways.
We liked Delio letting buyers flip between the admin side and the end-user side of their platform. This is the same thought process.
Been thinking about integrating your marketing tools with Navattic, but feeling overwhelmed with how everything works?
They just made a number of UI updates that make setting up and managing your integrations WAY easier.
1οΈβ£ A Playbook builder that reads like a sentence
Navattic's playbook builder now offers an intuitive When β Then layout, making it much easier to setup automations between Navattic and tools like HubSpot, Salesforce, and Slack.
2οΈβ£ Playbook health at a glance
You can now create Playbooks directly from each individual integration page. Your integration pages will not only show you every Playbook related to that integration, but also flag ones that are broken or stale. So you can easily stay on top of integrations that aren't firing.
Watch the tour below to get all the details, and reach out to your Navattic CSM if you have any questions.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, October 28th at 12PM ET.