Ever hit a demo form and have no idea what you're signing up for? Usually it's some random screen in the background and a box asking for your work email.
Brex gates their card demo too. But the tour checklist sits right there next to the form, and it doesn't collapse. "Explore how Brex can help you make every dollar count," and then the three tours:
Issue a card
Pay a bill
Accounting automation
So before you type a single letter, you know the deal. And you can pick the one you care about.
As a guywho doesn’t like gates, I'll admit I was a lot more willing to hand over my email once I knew what I was getting.
Every marketer loves fitting their product into “three pillars.” If you’re not sure what I mean, it’s usually buried somewhere around slide 4 of your sales deck.
Axonius is no different:
Contextualize
Decide
Act
You click into Contextualize, walk a few steps, and the tour hands you off to Decide. Those three boxes show up as soon as you start exploring, and they stay with you the whole way through.
By the end, you've learned the product AND how Axonius thinks about the problem. Except… nobody had to pitch you the framework.
One idea to push it further: once you're deep in Decide, it's easy to forget that's where you are. Give each pillar its own color and the buyer never loses their place.
Quick disclosure: Union is a DemoDash client, and we built this demo. But the part we want to show off is something their product marketer did.
The tour follows Travis, a leasing agent on his very first day, and Jessica, a prospect on her lunch break with fifteen minutes to find a one-bedroom. (We're a little proud of that one.)
The other day, their product marketer told us it wasn't getting much love. So we asked where it lived. On a page on their website, it turned out, and we went looking and couldn't find it either. No wonder.
We sent over a few recommendations, and he had all of them live in less than a day. Here's what's there now:
"Take a Tour" sits in the main nav
"See Union in action" in the homepage hero takes you straight to the tour
Forget chocolate. This advent calendar has something way better inside: a free 30-minute workshop every weekday!
Each weekday, from Nov 2–25, the Navattic team (plus a few surprise guests) will show you how to run your demo program from Claude or ChatGPT using the Navattic MCP.
You’ll script and build demos, bulk-edit copy, refresh stale steps after a launch, and ask your analytics questions in plain English, all without leaving your LLM.
That adds up to 17 expert-led sessions with live Q&A and a gift every day, all free. And if you can't attend live, all sessions are recorded so you can watch later.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, October 28th at 12PM ET.