Ever look at who works at the company inside a demo? It's usually Jane Doe, Test User, or whoever happened to be logged in that day.
SimpliGov sells to state and local government, and their tour follows one zoning permit from the day it's submitted to the day it's signed. Then you land on the audit trail and check who touched it.
George Washington filled out the form.
Ben Franklin and Thomas Jefferson reviewed it, John Jay handled chief counsel review, and Martha Washington approved it and signed. (Yes, really.)
An audit trail is about the driest screen a product can have, but this is the one we had to tell somebody about. Their buyers work in government, so they're in on the joke too.
Jason and I told Tapcheck to cast some characters back in Edition #86. SimpliGov said “hold my powdered wig.”
We followed a lady named ‘Maya’ through her workday back in Edition #93. This week, a different Maya went shoe shopping.
She's in Talon.One's loyalty tour. The store already knows her, the sustainable picks float to the top, and she gets an upsell on laces with double points. Then the tour flips into the Talon.One admin and shows you the exact rule that fired.
On its own, that proves nothing. Maybe everybody gets that offer.
So they bring in Alex. It’s the same store, with similar shoes in his cart. He gets an upsell too, but no double points, and the tooltip tells you why:
"Maya got double points. Alex doesn't… High-value customers are more likely to convert without enticement…”
It’s easier to believe Maya's offer was personal once you watch Alex not get it.
Lots of demos end the same way: "Ready to learn more?" and a button.
Vitally's tour for Quin, their AI assistant, ends on a customer.
You flag churn risks, draft the emails, prep a QBR, and then the last step opens with a big quote card:
"Quin has been life changing. I can now capture customer trends and data — which previously took hours to find — in just a matter of minutes."
That's Vanessa Le Saux, a Senior Customer Success Manager at AppFolio, and "Book a Demo" sits right underneath. (We saw that logo and did a double take. AppFolio is a client of ours, not to brag or anything.)
Jason and I like it because:
You just did the work Vanessa is talking about, so the quote translates well
The last voice before the button belongs to someone who already bought
Forget chocolate. This advent calendar has something way better inside: a free 30-minute workshop every weekday!
Each weekday, from Nov 2–25, the Navattic team (plus a few surprise guests) will show you how to run your demo program from Claude or ChatGPT using the Navattic MCP.
You’ll script and build demos, bulk-edit copy, refresh stale steps after a launch, and ask your analytics questions in plain English, all without leaving your LLM.
That adds up to 17 expert-led sessions with live Q&A and a gift every day, all free. And if you can't attend live, all sessions are recorded so you can watch later.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, October 28th at 12PM ET.