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Welcome to our 10th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.

This week we'll:

1. Setting crystal clear expectations (like, really clear)
2. Put real people in your tours (okay, not literally)
3. The most incredible product tour…ever

Let's get after it...

Supported By: We are Navattic fanatics. We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too. A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

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Tip #1 - Tell Them EXACTLY What They'll Get

We've all been there. You start a demo and two slides in think, "Wait, what am I supposed to be getting out of this again?"

Herd Security just eliminated that problem with the most brilliant approach we've seen.

Right from the start, they make the value crystal clear with three simple statements:

1. Teach Users The Dangers Of Deepfakes
2. Grow User Engagement by 80%
3. Check Your Security Training Compliance Box

This works because:

• It immediately tells prospects what they'll walk away with
• It frames the demo as a solution to specific problems
• It sets realistic expectations about what they're about to see

One recommendation from DemoDash: Bring this to the VERY FIRST slide. Prospects will dig it.

​→ Check out how Herd does it​

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Tip #2 - Put Some Faces in Your Story

Innovapptive just took persona-based demos to a whole new level. And we’re 100% here for it.

Instead of generic "user types," they introduce us to "John, The Operator" complete with his photo and daily workflow challenges. Later, we meet "Sam, The Maintenance Supervisor" with the same approach.

Why do we love this? Well...

• It turns a faceless product into real solutions for real people
• It helps prospects see themselves (or their team) in the story
• It creates an emotional connection that facts and features never could

Remember when we praised Smartpass in Edition #2 for weaving multiple personas into a cohesive story? Innovapptive builds on that by making those personas feel even more authentic with faces and day-in-the-life moments.

​→ Meet John, The Operator and Sam, The Maintenance Supervisor​

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Tip #3 - Create the Ultimate Choose-Your-Own-Adventure

Just when we thought we'd seen it all, Wise comes along and melts my brain.

I still don’t know how they did it. But they did it. A full-fledged exploration with SIX different pathways, each leading to its own set of product tours. It's like they've created an entire demo multiverse.

Here's why this is mind-blowing:

• It accommodates different prospect interests without overwhelming them
• It creates a sense of discovery that keeps people engaged longer
• It demonstrates product depth without forcing everyone through every feature

I can’t tell a lie. This is the most impressive thing we've ever seen from a single tour. Heck, I might even be a little bit jealous.

​→ See how Wise created the Multiverse​

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Never start another storyboard from scratch 🪄 One of the most important (and often overlooked) steps in creating an interactive demo is building a storyboard. It's the blueprint for your demo — where you determine what you're going to show and say, before you start building. At DemoDash, we never start a demo without one. And Navattic has gone and created an AI-powered tool to create a kick-a$$ storyboard in seconds. All it needs is a landing page. ​→ Try the new Storyboard Generator​

Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

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So that’s it. Our 10th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

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P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
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​Jason and Eric​
​Say hi on LinkedIn!