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Welcome to our 13th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.

This week:

1. The perfect welcome mats for your demo center
2. Forms that don't leave your prospects hanging
3. A CTA trick everyone should steal

Let's get after it...

Supported By: We are Navattic fanatics. We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too. A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

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Tip #1 - Make them say "Nice, I made it"

Ever since I made my first demo center, I’ve been looking for ways to format them. Which brings me to Repsly.

They created thumbnail graphics for each tile in their demo center, then used those exact same visuals as the intro slides for each tour.

It's so simple, and here’s why you should do it:

• It adds a nice "welcome mat" to your demo
• Your brain instantly goes "Yep, I'm in the right place"
• The whole thing feels intentional instead of slapped together

It’s easy for users to click on a tour and say "Wait, is this what I wanted?"

But with this little trick, that moment of doubt is gone 😀

​→ Take a look at Repsly's Demo Center ​

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Tip #2 - Turning Interactive Demos Into Booked Meetings

Demo forms are a tricky thing. Sometimes I get an email 3 days after I fill it out. Other times, I never hear from them.

XSell Technologies has this demo form at the end, which got Jason thinking…

What if you hooked this up to something like Chili Piper. Now when you submit the form something could happen right away.

Here’s why we’ll be recommending this to our clients:

• You catch people when they're excited about your product
• No more awkward follow-up emails days later
• It turns a waiting game into a “wow” moment

Our guess is that prospects will really appreciate it, and clients will get more demo sign-ups because of it.

​→ Check out how an exit form could look​

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Tip #3 - Give your blog a new CTA

GovWell's blog showed us something that seems obvious now, but I rarely see anybody doing it.

At the end of their posts, they have two CTA cards: "Interactive Product Tour" and "Book a Demo". But the tour card is literally TWICE the size of the demo card.

This is refreshingly honest way to think about how people actually behave:

• It's basically saying "Hey, click THIS one" without being pushy
• It acknowledges most people aren't ready for a sales call
• It still gives the demo option so sales is happy

When I showed this to Jason, we both had the same thought: "Why haven't we seen this yet?"

We all know that most readers aren’t ready to book a meeting after reading a blog post. Or even after they finished reading a Tuesday newsletter about Interactive Demos...hehe.

​→ Get inspiration for your next blog CTA​

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Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

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So that’s it. Our 13th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

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P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
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​Jason and Eric​
​Say hi on LinkedIn!