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Welcome to our 14th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.

This week we:

1. Go straight from video-to-test drive
2. Sneak video proof into your demos
3. Show you the only CTA you should have on your product page

Let's get after it...

Supported By: We are Navattic fanatics. We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too. A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

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Tip #1 - Get Them Interested, Then Get Them Involved

So I was looking at what Splunk is doing with their demos, and they did something I've been thinking about for ages.

They start with this really polished, branded video that explains the concept, then immediately hit you with a CTA to jump into a Navattic tour. They're basically saying "Here's what it does" and "Now try it yourself."

We love this because:

• It hooks people with the slick video first (low commitment)
• Then transitions to hands-on exploration when they're already invested
• It creates this perfect "tell, then show" sequence

The only thing we’d change? That CTA is just a hyperlink buried in text. Go make yours a big, unmissable button that practically begs to be clicked.

​→ See how Splunk does it​

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Tip #2 - Let Your Customers Join the Demo

You know what breaks up that endless clicking through a demo? Hearing from an actual human who loves the product.

Tesorio dropped a customer testimonial video right in the middle of their tour, and we love it. You're exploring the product, then boom – a happy customer tells you how it changed their life, then you're back to exploring.

This works so well because:

• It comes at the perfect moment, when interest is high but before fatigue sets in
• It answers the "does this actually work?" question right when you're wondering
• It gives them that extra motivation to keep going

Next time you're building a demo, think about where your prospect might be starting

​→ See a friendly face inside this demo​

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Tip #3 - The ONLY CTA for product pages

This might seem small, but Expensify is doing something big for the buying journey.

On their product page, they've got just one button at the end. And instead of the usual "Get a Demo" (which we all know means "Talk to a salesperson"), they went with "Try Demo."

And right above it? A simple line telling you it's a two-minute demo where you can experience the magic yourself.

The psychology here is spot-on:

• "Try" implies you're in control, not being sold to
• Setting the "two-minute" expectation removes commitment
• The solo CTA means they don’t want unqualified leads squeaking through

It's wild how much those little moments actually matter.

​→ Check out your new favorite CTA​

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Navattic's Q1 Roundup: Making it easier to build and maintain your demos Navattic just published this recap of their major product updates from Q1 — all around the theme of making it easier to build and maintain your demos. Explore the full interactive roundup, covering these highlights: A new AI Writing Assistant and AI Theme Generator Bulk editing for steps, flows, and captures Global capture edits and Table AI Improvements to labels and boards ​ ​→ Explore Navattic's Q1 Roundup​

Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

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So that’s it. Our 14th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

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P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
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​Jason and Eric​
​Say hi on LinkedIn!