Read Time: 3.9 minutes

For our 15th episode, we're doing something special.

Instead of our usual three tips from different companies, we're taking a deep dive into what the best demo center on planet earth.

​Close just launched their new interactive demo site, and honestly? I almost cried when I saw it. (No, really.)

Let's get after it...

Supported By: We are Navattic fanatics. We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too. A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

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Tip #1 - First Impressions Should Stop You Cold

The moment you land on Close's Demo Site, you know you're not getting the usual corporate experience.

They've created this intense, high-contrast construction site silhouette against a sunset backdrop, with a digital "NOW ENTERING" sign that makes you feel like you're pulling up to an actual job site.

It's the perfect visual metaphor for what they do (construction software), but executed in a way that feels the exact opposite of cheesy.

What's working here:

• They've created a mood and feeling before you click a single thing
• The contrast between the dark silhouette and amber sky is simply arresting
• The digital "NOW ENTERING" sign creates anticipation

As soon as I saw this, I knew my Demo Arena at Klue is now yesterday's news.

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Tip #2 - Give Your Center Some Personality

You know how most demo centers are called, well, "Demo Center"? (so lame)

Close named theirs the "Demo Site" – a brilliant play on "construction site" that instantly connects to their industry.

But they didn't stop there. Their subhead reads "Test drive Close - no hardhat required," and their navigation asks you to "CHOOSE YOUR LANE" with actual road sign graphics for each persona.

Umm...pinch me because:

• This was a fully customized page from the start
• It shows they want to connect with their ICP
• Exploring their product now feels like an adventure

Every element of personality ties directly back to their construction industry focus.

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Tip #3 - Organization is Everything

Let's be honest – a lot of demo centers we see are a mess. You land on them and think "Where do I even start?"

Close made their Demo Site both visually clean and organized. They've created clear pathways for different personas (Founders, Sales Managers, Sales Reps, etc.) and separate sections for specific use cases.

The result is a navigation system where you can either:

• Self-identify with a role if you know who you are
• Browse by capability if you're not sure where to start

I've seen so many demo centers that either overwhelm you with options or oversimplify to the point of uselessness. Close found that perfect middle ground.

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Navattic's Q1 Roundup: Making it easier to build and maintain your demos Navattic just published this recap of their major product updates from Q1 — all around the theme of making it easier to build and maintain your demos. Explore the full interactive roundup, covering these highlights: A new AI Writing Assistant and AI Theme Generator Bulk editing for steps, flows, and captures Global capture edits and Table AI Improvements to labels and boards ​ ​→ Explore Navattic's Q1 Roundup​

Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

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So that’s it. Our 15th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

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P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
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​Jason and Eric​
​Say hi on LinkedIn!