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Welcome to our 16th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos... 3 tips at a time.
This week we:
- Skip the website, go straight to the good stuff
- See a demo, that doesn't look like a demo
- Use demos for more than just prospects
Let's get after it...
Supported By:
We are Navattic fanatics.
We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
They have a free plan you can start using today!
→ Try Navattic
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Tip #1 - The Website Can Wait
HiBob figured out something most marketers haven't.
They're running paid and email campaigns that bypass traditional landing pages completely, sending traffic straight to interactive demos instead.
And I gotta say…they are pretty darn remarkable:
- Their copy is conversational without trying too hard
- They've placed their off-ramp at exactly the right moment
- The whole experience feels like value first, sales pitch second
Now guess what I’ll be telling my boss at Betterworks this week? “Let’s forget about getting buy-in for demos on the website (for now). Let’s launch our first demo using an ad campaign or two.”
Good demos convert better than good websites anyways.
→ See remarkable demo #1 and demo #2
Tip #2 - Break the Fourth Wall
I’ll be honest, I didn’t think this was a product tour at first.
EStreamly blended video captures with HTML interactions in a way that melted my brain at first. And now…I can’t stop thinking about it.
The magic is in the execution and the mix:
- Video for the “stop right there” moment
- Interactive HTML for the hands-on stuff
- Clean mix of both so you forget you're in a demo
DemoDash Tip: Drop one right when attention typically fades…somewhere around step 6 or 7.
→ Check out a one-of-a-kind demo
Tip #3 - Demos Aren't Just for Prospects
While everyone's obsessing over demos for lead gen, Kore added them to their help docs and knowledge base.
It's one of those moves that seems obvious after you see it. Why make customers read instructions when they could follow along?
I’ve seen this impact when I was at Klue:
- Support tickets drop
- Time-to-value goes up
- Customer success gets to join the demo party
Most companies build their demos, park them on the website, and walk away. Kore shows there's always more juice to squeeze from a good demo.
→ Get your CS team excited
3 Takeaways From the 2025 B2B Buyer First Report 🤯
Navattic, Chili Piper, and Buried Wins are about to launch the 3rd annual Buyer First Report.
They looked at the top 100 B2B SaaS companies to see if they follow buyer-first best practices, to find out what they're doing right (and wrong).
We got our hands on an early copy. Here are three takeaways that stood out to us (and trust us — the report is full of them.)
- The average response time to demo requests is ~8 hours, and 20% of companies did not respond 😱
- Gated demos are annoying. One buyer reported being 10x more likely to engage when a demo does not require a form.
- Buyers favored "choose your own adventure" demos over long click-throughs
→ We'll share the full report next week! 👀
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Don’t have time to build remarkable Navattic demos? We do.
DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.
→ Learn more at demodash.agency
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So that’s it. Our 16th edition of Show, Don’t Tell.
3 useful tips to help you build remarkable interactive demos.
Tune in next Tuesday for more advice from DemoDash.
P.S.
If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
Jason and Eric
Say hi on LinkedIn!