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Welcome to our 17th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos... 3 tips at a time.

This week we:

1. Kill two birds with one stone (how + why)
2. Use a demo navigation that hits different
3. Build one entry point, with multiple paths

Let's get after it...

Supported By: We are Navattic fanatics. We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too. A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

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Tip #1 - Answer "How" and "Why" in the Same Breath

Trainual just showed everyone what happens when Product Marketing actually gets involved with your website strategy.

They built an ROI calculator and placed it right next to their product demo. It’s the perfect pairing that answers both "how does it work?" and "why should I care?" in a single experience:

• The ROI calculator speaks the universal language (money)
• The demo shows exactly how those savings happen
• Together, they create a complete "value story"

Jason and I have seen too many companies keep their calculator on the pricing page, and the demo buried somewhere else.

If you do it the Trainial way, your prospects will have a much easier time saying “I’m ready for a real demo now.”

​→ Check out this 1-2 punch​

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Tip #2 - Use Case Navigation Just Hits Different

Wicked Reports built something most companies never get around to: a proper demo resource center with a thoughtful navigation.

Instead of generic product tours, they've organized everything by specific business objectives:

• "Improve New Customer Acquisition,"
• "Save 10 Hours per week of Data Analysis,"
• "Clarity on Paid Media Conversion Time Lag."

Each category directly addresses a pain point rather than a product feature. And that prominent "Demos" button in the main nav? 🤌

This approach:

• Lets visitors self-select based on problems, not features
• Immediately communicates "we understand your challenges"
• Creates a natural entry point through the main navigation

While most companies are still debating whether to even add their demos, Wicked Reports made them a centerpiece.

​→ See how this navigation hits​

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Tip #3 - One Entry Point for Multiple Journeys

AirwallEX tricked me with the “one” demo I found on their website.

Instead of creating one demo with a single use case or workflow, they built one central demo with multiple branching paths based on who you are or what you're trying to do.

More companies should do this because:

• Keeps your website clean (one demo embed instead of six)
• Lets prospects self-select their own adventure
• Creates a more personalized experience without multiplying work

This reminds me of Wise's choose-your-own-adventure approach from Edition #10, but with even more paths to choose from.

Pro Tip: your boss doesn't want a bunch of demos on their site...you've got a backup plan.

​→ Pick your own path​

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3 Takeaways From the 2025 B2B Buyer First Report 🤯 Navattic, Chili Piper, and Buried Wins are about to launch the 3rd annual Buyer First Report. They looked at the top 100 B2B SaaS companies to see if they follow buyer-first best practices, to find out what they're doing right (and wrong). We got our hands on an early copy. Here are three takeaways that stood out to us (and trust us — the report is full of them.) ​ The average response time to demo requests is ~8 hours, and 20% of companies did not respond 😱​ ​ Gated demos are annoying. One buyer reported being 10x more likely to engage when a demo does not require a form. ​ Buyers favored "choose your own adventure" demos over long click-throughs​ ​ ​​→ Read the full (ungated) report here

Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

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So that’s it. Our 17th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

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P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
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​Jason and Eric​
​Say hi on LinkedIn!