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Welcome to our 18th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos... 3 tips at a time.

This week we:

1. Make your demo unmissable (is that a word?)
2. Put "book a demo" in your checklist
3. Cover a simple (but mighty) formatting tip

Let's get after it...

Supported By: We are Navattic fanatics. We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too. A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

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Tip #1 - Make Sure They Actually See Your Demo

I keep seeing the same problem everywhere. Companies build solid demos then bury them in some dropdown menu where nobody finds them.

Instawork took a different approach, one that we will recommend to clients.

They wait till you've been on the site for 10 seconds, then hit you with a popup offering a 2-minute tour.

The timing is what makes it work. Ten seconds is just right – you've had a moment to see what you're dealing with, and you’re likely looking for something to catch your eye.

I like how they put that "2-minute" qualifier right up front. Tells you exactly what you're committing to.

Word of advice from DemoDash: STOP HIDING YOUR BEST ASSETS.

​→ Enjoy this delightful pop-up​

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Tip #2 - Add This Step to Your Checklist

A lot of our clients ask us how to increase demo conversions. If you want to try something new, take a look at what OFX is doing.

They've got these progress checklists in their demo. Standard stuff, right?

WRONG!

The trick here is they added "Book a Demo" as an actual checklist item. Makes the whole thing feel like you're completing a process rather than going in a circle of demos.

To me, it's a psychological thing. People like checking boxes and making progress. With this in mind, OFX turned their CTA into another satisfying box to check.

This is the kind of detail most companies miss. Heck, we didn’t think of it until we saw it.

But now we’ll be suggesting it to all of our clients.

​→ See how this checklist works​

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Tip #3 - One Entry Point for Multiple Journeys

Sometimes the smallest design details have the biggest impact on your demo.

Mudflap made their tooltips and modals significantly more effective by simply bolding the first line and making it H3 instead of standard text size.

It's one of those "why isn't everyone doing this?" moves. The bold H3 creates a visual hierarchy that:

• Draws attention to the key point first
• Makes scanning content easier
• Gives each card more substance

We've been testing this approach with a few clients, and it consistently improves how people engage with the content. People actually read the explanations instead of clicking through blindly.

​→ Check out this format​

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Show buyers EXACTLY what they want to see, with Interest Demos 🤩 "Choose your own adventure" gets thrown around a lot — but it's now actually possible with Navattic's launch of Interest Demos. You can finally give buyers a personalized demo experience, tailored to the features, use cases, and value props they actually care about. Here's how it works: Create different "interests" in Navattic (like a sort of tag) Attach those interests to flows in your demo Add checkboxes to the first step in your demo where visitors can select what topics they're interested in ✅ They'll then only be presented those flows! It'll look something like this 👇 ​​→ Learn how to start using Interest Demos now!​

Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

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So that’s it. Our 18th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

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P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
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​Jason and Eric​
​Say hi on LinkedIn!