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Welcome to our 19th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos... 3 tips at a time.
This week we:
- Choose our own adventure
- Let CRM data make the introduction
- Experience our first word-less demo
Let's get after it...
Supported By:
We are Navattic fanatics.
We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
They have a free plan you can start using today!
→ Try Navattic
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Tip #1 - Let Them Build Their Own Experience
The paradox of demos…you want to show everything, but nobody wants to see everything.
Packfiles.io did something new, where visitors can pick which of their 7 tours they actually care about. Then, it creates a custom experience for that visitor.
This is using a new Navattic feature called "Interest Demos."
Here’s why we want to see more of these:
- Visitors won’t feel “force-fed”
- It lets you package multiple demos into one experience
- It feels custom-built, even though it's automated
Remember that Wise demo I wouldn't shut up about back in Edition #10? It's like that but way more direct. They're straight up asking "what matters to you?"
When you give people that control, they actually engage more.
→ Choose your own adventure
Tip #2 - Have CRM Data Lead Your Demos
Jason started a demo the other day that said “Welcome to Club Hub for Productive PMM.”
WOE!?! How did they know that?
Club Hub must be pulling company visitor and account data right into their demos. So when you land on their intro screen, it greets you with your name and company. Then Step 2 asks for your contact info (full name and email).
Your prospects might love this because:
- Makes the form fill feel like a continuation, not an interruption
- Shows you respect their time by using data you already have
It's such a simple thing, but it completely changes how the demo feels. If you've already got data on your prospects, why not use it to make the experience feel more personal?
→ Head on over to the Club
Tip #3 - Forget the Story
You might laugh now, but Guidewheel built a demo with literally zero text. First time I saw it, I thought they forgot something.
But then it dawned on me. They built this specifically for sales calls. Reps can drive the conversation without having to compete with a bunch of text on screen, getting in the way of the product.
Perfect for when:
- Your sales team has their own storytelling style
- Your product environment isn't demo-friendly yet
This reminds me of a little hack we had to pull at Klue. We didn’t have a proper demo environment for our Gong integration.
Luckily, Navattic made it easy to clone the good parts and make a proper demo for sales to use.
→ Check out the word-less demo
Show buyers EXACTLY what they want to see, with Interest Demos 🤩
"Choose your own adventure" gets thrown around a lot — but it's now actually possible with Navattic's launch of Interest Demos.
You can finally give buyers a personalized demo experience, tailored to the features, use cases, and value props they actually care about.
Just like the Packfiles demo featured in the first example above!
Here's how it works:
- Create different "interests" in Navattic (like a sort of tag)
- Attach those interests to flows in your demo
- Add checkboxes to the first step in your demo where visitors can select what topics they're interested in ✅
- They'll then only be presented those flows!
It'll look something like this 👇
→ Learn how to start using Interest Demos now!
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Don’t have time to build remarkable Navattic demos? We do.
DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.
→ Learn more at demodash.agency
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So that’s it. Our 19th edition of Show, Don’t Tell.
3 useful tips to help you build remarkable interactive demos.
Tune in next Tuesday for more advice from DemoDash.
P.S.
If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
Jason and Eric
Say hi on LinkedIn!