Read Time: 3.4 minutes

Welcome to Show, Don’t Tell, a newsletter that helps you build REMARKABLE interactive demos, one tip at a time.

This week:

1. Weaving multiple personas into a single demo
2. Putting a gate on your demo without ruining engagement
3. Measuring the impact of your interactive demos on your website

Let's get after it...

Supported By: We are Navattic fanatics. Eric and I had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share our favorite tips and examples so you can too. A huge thanks to Navattic for helping make this newsletter a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

​

Tip #1 - Create your story using real people

I like to focus on one persona when building a demo. But Smartpass has done the impossible: changed my mind. 🤯

Smartpass is a “Hall Pass” app for grade school students, teachers, and front office staff. Quite a range of personas, wouldn’t you agree?

But they get a 10/10 for weaving all 3 into one demo. Here’s how they did it:

1. Storytelling: Instead of generic job titles, they used fictional characters like "Sami, Ava, and Isabel," each representing a persona. It feels more human and engaging.
2. Dope Transitions: They used CTAs to link Flows together brilliantly. For example, while shifting from a student to a teacher view, the CTA reads: “To Teacher View.” Simple and clever.
3. Advocacy Built-In: The workflow naturally progressed from student to teacher to admin. By the end of the demo, it’s clear why teachers and admins would rally behind this product.

The lesson? If your product serves multiple personas with interconnected workflows, there’s a huge opportunity to showcase them together. Smartpass makes it easy to see how their tool works for everyone.

​→ Check out their demo to see how they pull it off.​

​

Tip #2 - Use gates to “upsell” the tour

Gating content is tricky. Go too hard, and you scare people off. Too passive, and you miss your chance to grab their info. But Jellyfish nails it with their interactive demo.

Here’s how:

• They let you explore the basics. No email, no hassle—just a taste of what the product can do.
• Then, right at the moment you’re hooked, they gate the advanced features with this simple message:
  ​​
  “Enjoying the Product Tour? Share your email to see Jellyfish's more advanced features!”

It’s smart. By the time you hit the gate, you already see the value, so handing over your email feels worth it. It’s like freemium upselling — without having to install a product.

So if you’re thinking of gating your demo, take a page out of Jellyfish’s book. Let prospects get a feel for the product first, and then use the gate to deepen their curiosity, not block it.

​→ Check out their tour and see how it’s done​

​

#3 - Measure what matters and connect it to your CRM

Interactive demos are a great way to let prospects explore your product, but tracking their impact is where you become the hero. At Klue, we didn’t just build a demo arena — we wired it into our CRM so I could get a simple dashboard and report on the good stuff.

Here’s what we did:

1. Captured company-level data: Using CRM integration, we tracked over 600 companies interacting with our demos in just 90 days. Imagine your SDRs or AEs hitting those numbers without lifting a finger.
2. Easy ID for attribution: For anyone filling out the “Book a Demo” form on those pages, their info went straight into the CRM. If a customer was cookied, their activity auto-populated in the deal or contact record. No in-demo forms were needed.
3. RevOps support: Our RevOps team (shout out to Madi) built a dashboard in the CRM to measure demo-driven results. Later this month, they will analyze:
   • Sales velocity: How quickly demo leads move through the pipeline
   • Lead quality: How demo leads compare to other sources

​
​If you’re investing in interactive demos, don’t stop at surface-level metrics like views. Tie your demos to your CRM to see the full picture: engagement, conversions, and revenue impact.

​→ Need inspiration for your own demo center? take a look at Klue's Demo Arena​

​

Did you know the average Navattic customer uses it for ~5 use cases? --- If you’re creating one “overview demo” and sticking it on your homepage, you could be seriously missing the boat. There are SO many ways you can use interactive demos to make your content, campaigns, and outreach more effective. Navattic is publishing their State of the Interactive Demo Report for the third year in a row. They surveyed over 300 users and analyzed the top 1% of interactive demos on their platform. They then packed it into a report that gives you practical advice. If you want to learn all the ways companies are using Interactive Demos, plus a ton of other actionable insights, you'll definitely want to check it out. ​ ​→ Get the ungated report now!​

Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

​

That’s it. Our 2nd week of Show, Dont’ Tell.

3 useful tips to help you build remarkable interactive demos.

You keep sticking with us and we'll keep shipping the goods.

​

P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
​

​Jason and Eric​
​Say hi on LinkedIn!