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Welcome to our 20th (yes, 20th) edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.

This week we:

1. Build demos for partners, not prospects
2. Trick you into giving us your email
3. Give praise to a proper welcome screen

Let's get after it...

Supported By: We are Navattic fanatics. We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too. A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

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Tip #1 - Demos Aren't Just for Prospects

Cloudflare is doing something none of us ever think about. They built a demo specifically for their partner program.

They tucked one right inside their "Agency Program - Getting Started" section. Genius move, honestly.

Instead of making partners slog through boring documentation about how the program works, they're like "here, just play around with it."

This gets the DemoDash approval because:

• Partners actually get excited instead of falling asleep in a PDF
• Onboarding becomes something they want to do, not something they have to do
• It shows you give a damn about partner experience too

Jason and I are in agreement on this…demos can live ANYWHERE. Remember when Kore snuck demos into their help docs back in Edition #16? Same vibe, just a different crowd.

​→ Show your partners some love​

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Tip #2 - Use Psychology on Your Forms

Okay folks, get ready for this. Genetec Security Center just pulled off some next-level psychology with their demo form.

Most of us are like "HALT! Fill out this form to proceed!" But this demo welcomes you first, then casually goes "let's get you signed in."

It's such a simple word swap, but suddenly your brain thinks you're logging into an app instead of surrendering your email to the lead gen machine.

The magic is:

• Your brain thinks "app login" not "sales form"
• You're getting access to something cool, not paying a toll

Genetec fills their CRM with the data it needs, but now you feel like the cool kid getting into the VIP section instead of filling out paperwork.

This reminds me of Nicholas Wealth Management from Edition #5 where they also made sharing your info feel like a privilege, not a punishment.

​→ Get a free psychology lesson​

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Tip #3 - Make Your Welcome Screen Feel…Welcoming

The welcome screen is a lot like the hero on a homepage. If you nail it, then your prospect is more likely to finish the demo.

Enter CaptivateIQ.

They hit you with "It's time to rethink ROI," but immediately clarify they mean "return on incentives." Then they're like "give us 3 minutes and we'll show you how to deliver better results."

It’s a great welcome screen because:

• That headline creates some drama with a reason to chuckle
• Three minutes feels totally reasonable and sets expectations
• They promise you'll walk away with something useful

Most welcome screens are like "Hey, here's our thing." This one's more like "Hey, get on over here and let us help you out."

​→ Enjoy the warm welcome​

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Show buyers EXACTLY what they want to see, with Interest Demos 🤩 "Choose your own adventure" gets thrown around a lot — but it's now actually possible with Navattic's launch of Interest Demos. You can finally give buyers a personalized demo experience, tailored to the features, use cases, and value props they actually care about. Just like this example from Packfiles!​ Here's how it works: Create different "interests" in Navattic (like a sort of tag) Attach those interests to flows in your demo Add checkboxes to the first step in your demo where visitors can select what topics they're interested in ✅ They'll then only be presented those flows! It'll look something like this 👇 ​​→ Learn how to start using Interest Demos now!​

Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

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So that’s it. Our 20th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

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P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
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​Jason and Eric​
​Say hi on LinkedIn!