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Welcome to our 22nd edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.
This week we:
- Gawk over an 80-demo, Demo Center
- Meet Jody – the SDR
- Let Natalie Marcotullio save our butts
Let's get after it...
Supported By:
We are Navattic fanatics.
We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
They have a free plan you can start using today!
→ Try Navattic
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Tip #1 - Build A Demo Center With More Content Than Netflix
Holy moly. Insider casually dropped a demo center with 80 demos like it's no big deal.
That’s right. EIGHTY…DEMOS. All beautiful organized and tagged for your searching pleasure.
While most companies struggle to maintain 3, Insider is showing next-level commitment to showing their product. Not just talking about it.
Our minds are always blown when we see a great Demo Center. But this is the first time we’ve ever seen a Demo Universe.
Instead of trying to cram everything into a dozen "perfect" tours, don't be afraid to build options for nearly every scenario. 👏
→ Check out the Demo Universe
Tip #2 - Get Yourself a “Jody”
Fluke Reliability knows that “people buy from people.” So their Step 1 isn't just welcome text.
Meet Jody, a real human SDR. You get to chill with her before you dive into the 1-minute tour. Jason and I LOVE this one-two punch.
It's a great example for outbound demos because:
- You're connecting with a real person, not some faceless company domain
- It immediately feels more personal and less "cold outreach-y"
- SDRs can set context and expectations in their own words
As AI takes over our outbound (and our lives), this is a nice reminder of how you can help your SDRs get more responses with a human touch.
→ Say 'Hello' to Jody
Tip #3 - Connect Your Demos to Marketo
Storytime...
We have a client who needeed to understand how Marketo integrates with their Navattic demos. We tried explaining over email and calls, but then Natalie (Head of PMM at Navattic) dropped this demo showing exactly how to set up the integration.
Boom. Problem solved. Our client gets it immediately, and everyone’s happy.
This is a perfect buyer enablement use case:
- Instead of explaining complex technical stuff, we just showed them
- The client could see exactly what they'd be getting into and who needed to be involved
- It turned a confusing conversation into a clear "oh, great…let’s do that”
"Show, Don't Tell" isn't just our newsletter name. It's how we solve problems for B2B audiences and our clients. Meta as hell, but I don’t hate it.
→ Get yourself hooked up
A/B Testing Your Interactive Demo Is Now Possible 🤯
Curious which button copy gets buyers to engage past the first step in your demo? Which CTA color converts better? Which step is the best to provide an off-ramp?
Well, you no longer have to wonder. Navattic just released A/B testing! 🎉
You can now run experiments on various aspects of your demos, see what works best, and constantly optimize their performance.
With A/B testing you can experiment with things like:
- How gated vs ungated demos perform
- Which use cases to include in a new feature demo
- What your opening modal text should be
No more black boxes — it's time to truly make data-backed decisions about your demos and constantly level them up.
→ See a demo of A/B Testing now!
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Don’t have time to build remarkable Navattic demos? We do.
DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.
→ Learn more at demodash.agency
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So that’s it. Our 22nd edition of Show, Don’t Tell.
3 useful tips to help you build remarkable interactive demos.
Tune in next Tuesday for more advice from DemoDash.
P.S.
If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
Jason and Eric
Say hi on LinkedIn!