We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
What does a new dresser and a WiFi router have in common? Those impossible-to-follow paper instruction sheets that come in the box.
Tellus threw those booklets away and got creative with their Smart Hub instructions. They built an interactive walkthrough you can click through step by step.
No more squinting at microscopic diagrams or trying to figure out which cable goes where from a grainy photo. Just clean, clickable instructions that show exactly what you need to do.
The Tellus team is brilliant because:
You can't lose a digital walkthrough (unlike paper instructions that vanish instantly)
The visuals are big enough to actually see what you're doing
You can move pages with one click instead of turning pages
Now I need Tellus to share this with the Ikea people.
Go Rout did something a bit custom, but totally worth it. They showed their product on the devices people actually use it on.
Instead of desktop screenshots, they created realistic visuals of their software running on tablets and smartwatches. Because guess what? Coaches aren't huddled around laptops during practice. But they are using tablets and smartwatches.
The authenticity factor here is huge:
You immediately picture yourself using it in the real environment
It shows you understand how your product fits into their life
The whole experience feels way more believable
Remember when Repsly switched between desktop and mobile views back in Edition #7? Go Rout goes that direction but takes a different route.
Okay, this one's fun. Visier built a demo where you have to actually type into their AI chatbot (VEE) to advance to the next screen.
Instead of just showing you static screenshots of what the chatbot looks like, they make you experience what it feels like to actually chat with it. You type a message, hit enter, then you move forward.
We really liked this approach because:
You get the actual feel of using a chatbot instead of just seeing it
It breaks up the clicking rhythm with something more engaging
You're actively participating instead of just observing
Full disclosure, we helped Visier build this demo, and this is the first time we're featuring a client in Show, Don't Tell. But honestly? This trick is too good not to share.
A/B Testing Your Interactive Demo Is Now Possible π€―
β
Curious which button copy gets buyers to engage past the first step in your demo? Which CTA color converts better? Which step is the best to provide an off-ramp?
Well, you no longer have to wonder. Navattic just released A/B testing! π
You can now run experiments on various aspects of your demos, see what works best, and constantly optimize their performance.
With A/B testing you can experiment with things like:
How gated vs ungated demos perform
Which use cases to include in a new feature demo
What your opening modal text should be
No more black boxes β it's time to truly make data-backed decisions about your demos and constantly level them up.
Donβt have time to build remarkable Navattic demos? We do.
βDemoDashis an agency 100% focused on making interactive demos your top product marketing asset. Weβll map your story, build your tours, and help you measure the impact.