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Welcome to our 24th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.
This week we:
- Start demos with an endorsement
- Show software within other software
- Use a checkbox as a psychological hack
Let's get after it...
Supported By:
We are Navattic fanatics.
We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
They have a free plan you can start using today!
→ Try Navattic
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Tip #1 - Lead with Your Street Cred
Remember when we geeked out about Appcues ending their demo with social proof back in Edition #12? Well…Unily didn’t take our advice.
First thing you see on step 1 is three massive logos with three big proof points that basically scream "look who trusts us."
It's like walking into a restaurant and seeing photos of celebrities who eat there on the wall. You haven't even ordered yet, but suddenly you feel like you're in the right place.
We like bringing it forward because it:
- Sets expectations before you even click around
- Creates that "if it's good enough for them..." feeling
🚨IDEA ALERT: Why put it at the beginning or the end…when you can just do both?
→ Check out their street cred
Tip #2 - Integrations Should Come To Life
PagerDuty is making remarkable demos. Probably some of the best in-modal animations we’ve seen out in the wild.
Plus, they do a great job at making their integrations feel real. Take their Slack Demo for instance:
- You can see the actual integration in action instead of just reading about it
- The GIFs give life to parts of the demo that would otherwise feel dead
This reminds me of Minviro's product GIFs from Edition #12. When something's hard to explain with words or static images, sometimes you just gotta make it move.
And if you have an integration, don't be afraid to show it. Jason reminded me last week that we could HTML capture from Slack, then edit the screens within Navattic.
We used it for a client demo and it's absolutely 🔥.
→ Get inspired by a remarkable demo
Tip #3 - Add A Free Trial Checkbox
Revolut pulled off some next-level psychology with their demo form that I'm definitely stealing.
Right before asking for my contact info, they give me a checkbox for a free trial. It's such a simple thing, but it completely changed how I felt about the form.
Instead of "ugh, giving away my email again," it becomes "oh cool, I'm getting something in return."
Something so small makes a difference because it:
- Makes the form feel like a value exchange instead of an interrogation
- Shows your sales team who's actually interested in trying the product
Remember when we talked about Genetec's smooth "let's get you signed in" trick back in Edition #20? Same energy, different execution. Both companies figured out how to make data collection feel like a service instead of a shakedown.
→ Check out this physcological win
Make every screen look like it was captured today! 🗓️
You want your interactive demo to feel current, right? With everything fresh, like you just captured it yesterday?
But that's hard when you have dashboards with last year's date on them! 😬
Not anymore!
Navattic's "AI Up-to-date" feature will automatically detect date fields in your captures and keep them up-to-date for you.
So that capture you grabbed last May will always look like it was captured today 🗓️
Try it out now!
- Click "Edit" on any screen capture
- then "Magic Editors"
- then "Up-to-date"
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Don’t have time to build remarkable Navattic demos? We do.
DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.
→ Learn more at demodash.agency
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So that’s it. Our 23rd edition of Show, Don’t Tell.
3 useful tips to help you build remarkable interactive demos.
Tune in next Tuesday for more advice from DemoDash.
P.S.
If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
Jason and Eric
Say hi on LinkedIn!