We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
I knew UserGems had game. But I didn’t know their game extended to interactive demos.
We watched Sophia, a former closed-lost opportunity who was also a past champion. She gets re-engaged through an AI-drafted email that pulls in news about a recent product launch.
And by the way…we’re still on step 1.
Instead of the traditional screenshot or HTML capture, they opened with a video depicting their actual workflow. Snaps all around because:
You're invested in Sophia's story before you even start clicking
It shows value upfront instead of making you hunt for it
I’m a sucker for storytelling, but there were a few other delightful parts that caught our eye:
A custom-sized modal that fits perfectly in the white space of the video
Their adorable robot mascot greeting you
Most welcome slides are like "Hi, welcome to our demo." UserGems is like "Here’s the goods. Do you like them?"
Before their test is done, we wanted to give you a chance to see it in action.
Typeform is A/B testing one of their product pages with and without their interactive demo to see the actual impact.
We caught them splitting traffic between two versions of the same page. Pure science to see if demos actually move the needle or if we're all just demo nerds living in a bubble.
We’re big fans because:
They're measuring real impact, not just vanity metrics
No other variables are changing, so they'll know exactly what the demo contributes
It takes guts to potentially prove your demo isn't helping
Want to see both versions yourself? Open the page in a regular browser, then try the same link in a private/incognito window. You might catch different versions of their test.
🚀 Introducing Launchpad: The end of “groundhog‑day demos”
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After 5 years, dozens of SE conversations, and 6+ months of customer testing, Navattic has finally solved this one massive problem:
The ground-hog day demo.
During his time as an sales engineer at Orcale, their co-founder Neil, built an awesome demo environment. His reward? Being stuck giving the same intro demo over and over again. ​
“I was doing the same high-level demo time and time again. SEs really add value as technical support throughout so many parts of the sales cycle - POCs, sandbox configurations, deeper technical discussions, but I was stuck in the same intro high-level demo repeatedly.”
Neil wanted an easy way for sales to share and customize demos to help reduce the need for those generic high-level intros.
That's what sparked the idea for Navattic, and now, the release of Launchpad, a centralized portal for sellers to share demos, understand buyer interest, and uncover new stakeholders. ​
Don’t have time to build remarkable Navattic demos? We do.
​DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.