We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
I went to Drive by Exit Five last week. During the speaking sessions, Harry Dry reminded me of something: stories have characters.
…and now back to demos.
WorkJam must have some good storytellers in the room. Their demo starts by saying "A Day in the Life of a Frontline Team Member," then immediately introduces the main character, Alex.
You should be doing this with all of your demos because:
We’re invested in Alex's day, not just learning about software
Every feature connects to a real moment in someone's workflow
It feels like a real story instead of a product tour
Since we’re talking about main character energy, shout out to L2L's dramatic Technician-Robert storyline from Edition #21.
Every demo has a slight delay when you click the CTA. That delay gets worse when you're redirecting a new page.
Caddi figured they’d take the awkwardness off of the wait for us. They created a landing page with a loading screen instead of waiting for the demo to load on a blank page.
It's a subtle touch, but it makes the delay feel like you took extra time and attention to create an experience that's pleasant.
What makes this loading approach work:
Turns dead time into a branded experience
Sets expectations that something good is on its way
Leaves an impression that carries over to product perception
This reminds me of Preservica's "Wait while we load your tour" message from Edition #12. Shout out to them and Caddi for going the extra mile.
If you're doing a competitive landing page, don’t waste the entire page trying to convince people.
Since competitive page visitors are likely lower in the funnel anyway, it's a perfect place to put a demo. They’ll appreciate the visual because sometimes…people just need to see the goods.
We’re big fans of this approach because:
People can see the difference instead of reading claims
Shows confidence in your product versus the competition
Gives lower-funnel visitors something interactive to engage with
Most competitive pages are just feature comparison charts. Klue lets you actually experience why they're different.
Are your reps and SEs wasting precious time preparing and resetting demo environments for every prospect call?
You need a Sandbox Demo.
I hear you saying "building a sandbox is so complicated" 😩
Dry those eyes my friend. With Navattic, building a sandbox is easier than ever!
With this new demo type, you just click around your app and Navattic will automatically create each anchor point for you.
And with Present mode, reps can present your sandbox during live calls to provide an interactive, personalized experience that keeps prospects engaged.
Don’t have time to build remarkable Navattic demos? We do.
DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.