We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Let's be honest…most people don't even know if you have a demo or not. Might as well put it right in their view.
GlobalVetLink created a sticky bar that pops up and follows you around saying "Try Interactive Demo." It's a little nudge that brings your demo front-and-center so your prospects don’t have to play hide-and-seek.
We’ll start suggesting this to clients because it:
Let’s people know you have a demo in the first place
Keeps the demo option visible no matter where people scroll
Catches people who might get interested later in their browsing session
Too many companies hide their demos and make them an afterthought. Don’t be like those companies, pretty please.
We've talked about persona-based demos before, but Kallidus lets you pick whose day you want to follow.
The first thing they did was turn their demos into real stories about real people. Most of us get caught up in feature or use-case land, that people want to hear stories about other people.
Kallidus has the Learner, the Manager, and the L&D leader…each given their own name and specific use case demo.
This may become a standard approach for us because:
Right-fit prospects immediately identify with one of the three personas
Each path feels like a complete story, not just feature highlights
The choice makes you more invested in the outcome
Last week on Edition #36, we showed you WorkJam's "Day in the Life of Alex.” Kallidus goes 2-steps further and gives us a day in the life with “Heather, Keith, and Alyson.”
Webinar: 10 Creative Ways to Elevate Your Interactive Demos
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If you tune into this newsletter, you know we love remarkable interactive demos. We get to see dozens of new example every month and learn a ton breaking them down.
So the team at Navattic asked us to share our favorites on an exclusive webinar this Thursday, Sept 25. And we said "HECK YEAH!"
So this Thursday, we'll be showcasing 10 creative, practical ways teams are using interactive demos to engage buyers and close deals.
In this session, you’ll get:
10 creative approaches top teams use to engage buyers
Why these demos work (and how you can replicate)
Quick tips to craft high-impact demos faster
BONUS: You'll also walk away with our entire library of interactive demo examples and tips.
Can’t make it live? No worries! All sessions (and goodies) will be recorded and shared with registrants.
Don’t have time to build remarkable Navattic demos? We do.
​DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.