We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Tip #1 - Show Your Integrations Before the Product
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Prospects will finish a demo and their first thought is "cool... but how does this work with the 47 tools we already have?"
Zeenea gets it. They throw up this integration infographic right at the start, with all these familiar logos showing exactly how their platform connects to your existing stack. Before you see a single product screen, you already know it plays nice with what you're using.
Why this intro approach works:
Addresses any concerns about βdoes this fit with our tech stack?β
Sets context for everything you're about to see in the demo
Most demos jump straight into "here's what we do." Zeenea starts with "here's how we fit into your world."
Tip #2 - Let Your Demo Become the Hero (literally)
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Think about your typical homepage. Big headline, some copy, maybe a button somewhere that says "See Demo." Three steps just to maybe click on something that might show you the product.
Checkbox reinvented what a hero section can should be. They brought their demo box up high and gave it 75% of the screen, leaving just enough room for an H1 and some subcopy.
But here's what's really cool: they added a sticky bar at the top of the demo that acts as your traditional "Take a Demo" CTA. Then they built a choose-your-own-adventure so you can pick the demo that suits you best right from the hero.
This hero takeover works because:
The demo IS the hero, not just a button in the hero
The sticky bar maintains the CTA without cluttering the visual
Multiple demo paths mean visitors don't have to hunt around your site
It even takes me back to Adaptive's product-first hero from Edition #25. I really hope we see more of these in the future.
Every marketing team has the same argument: "Should the hero CTA be 'Book Demo' or 'Start Trial'?" And while everyone's debating, your interactive demo just sits in a random spot.
Instawork snuck their demo CTA into the hero eyebrow. You know, that little strip of space above your main headline that no one really cares about.
It's visible enough that people see it, but tucked away enough that it doesn't start internal debates about CTA hierarchy or conversion strategy or whatever.
Encord did something similar with their nav bar back in Edition #29. Sometimes the move is just finding space nobody's fighting over.
If you've been considering creating your first interactive demos, now is the time!
To celebrate their 1-year anniversary since adding a Freemium Plan, Navattic is giving away not one, but two free demos to everyone that signs up by October 10th.
You'll have double the space to experiment, whether youβre testing different use cases, targeting new personas, or building out demos for multiple product lines.
Don't miss out, click the link below and sign up by October 10th to get two free demos added to your account!
Donβt have time to build remarkable Navattic demos? We do.
βDemoDashis an agency 100% focused on making interactive demos your top product marketing asset. Weβll map your story, build your tours, and help you measure the impact.