We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Tip #1 - Make Your First Screen Impossible to Ignore
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Most demo intro screens look the same. Product screenshot, some text, maybe a logo. You've seen it a thousand times, so your brain just glosses over it.
Cupix took a swing and might have hit a home run. They created this massive all-white modal that blends with their an all-white background…and nothing but a big video right in the center.
It doesn't look like a standard demo card at all. It looks like an event. Like something important is about to happen.
The whole point is that it gives you such a good first impression that you actually want to start clicking. And honestly? We think they nailed it.
Remember UserGems' cinematic welcome screen from Edition #28? Is this a new trend starting in demos? (we hope so)
Here's what bugs me about most demos: they show one generic flow and expect it to resonate with everyone. Sales rep? Here's the demo. Demand Gen? Same demo. Executive? Yep, same demo.
Nuvolo built persona demos, which isn't new. But they didn't stop at one or two. They built FOUR complete stories…each following a real person through a full day-in-the-life experience.
Because unless you're super early stage, your product serves multiple roles with totally different problems. Sales doesn't care about what Marketing cares about. IT has nothing to do with what Finance needs.
Nuvolo gets that none of these jobs are one-size-fits-all, so their demos aren't either.
We’ve seen WorkJam's "Day in the Life of Alex" from Edition #36 and Kallidus's choose-your-own-adventure from Edition #37. But Nuvolo went deeper by building out four separate complete narratives for the whole buying committee.
Demos typically live on one page. You find it, you take it, you leave. Then a week later someone wants to show it to their boss and they can't remember where it was.
CaptivateIQ fixed this by sticking a demo widget right above their chatbot. It's always there, no matter where you are on their site.
But here's the thing - it's sleek and beautifully designed. Not gaudy, not screaming at you. Just quietly persistent.
If you’re struggling to get demo views, or can’t figure out where to put them on your site…give this a try.
Don’t have time to build remarkable Navattic demos? We do.
​DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.