We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
There's this moment in sales called "the penny drop.β Itβs when a prospect finally gets what you're selling. Panaseer engineered that moment right into their product tour page.
They added a "How it works" section with 6 use cases. Each one has about 5 lines of copy explaining the specific job it does.
So prospects see the product in action first, then immediately get the "oh, here's how I'd actually use this" breakdown. It's like having a sales rep explain the demo right after you take it.
Value first, then tell them how it works. And thatβs how you make the penny drop.
Tip #2 - Put Your Partnership Demos Where Prospects Can Find Them
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Companies build partnership demos and then...nothing. Maybe sales remembers to use them. But in most cases, they don't.
Nutanix took a different approach. They built a demo to promote a partnership and put it right on their partnership page so prospects can actually find it.
We especially love this because:
Prospects exploring partnerships want to see how the integration works
It shows both companies are serious about the partnership
Think about how many demo centers we've covered over 44 editions. The pattern is clear: if you build it, make sure people can find it.
Most people build mobile demos by throwing a mobile frame around their desktop demo or using the mobile swipe feature. Both work, but it's not the same as actually building for mobile.
Riva went the extra mile. They built their demo using screens specifically formatted for mobile from the jump.
Their demo has presentation-style screens with copy baked in. We think this was so they didn't need to shrink the screens to fit into tiny mobile space.
If mobile is your primary audience, this approach makes sense because:
It actually looks and feels like the mobile experience
You're not fighting against desktop layouts that don't translate
Donβt have time to build remarkable Navattic demos? We do.
βDemoDashis an agency 100% focused on making interactive demos your top product marketing asset. Weβll map your story, build your tours, and help you measure the impact.