We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
We’ve talked about adding demos to your blogs, but this one’s special.
ThoughtSpot added this sticky CTA in the sidebar that follows you down every blog you read. It's so well-designed and intentional that even when you're trying to focus on the article, your eyes keep drifting to it.
That's exactly the point:
The design is clean enough that it doesn't fight with the content
It catches you at multiple points during one article, or several
If you’ve been following for awhile, you might remember Guru's sticky bar from Edition #7. These marketing teams understand that if your content is doing its job and warming people up, why hide the product somewhere else?
iPrescribe is a good reminder that most of us love to write hooks for our LinkedIn posts. But how many of us are doing that with our demo pages?
Right before you start their demo, they hit you with: "In the time it takes for you to interact with this demo, you could write and submit a patient's prescription."
Punchy. Clear. Immediately tells you what you can do with their product. And suddenly…you find yourself clicking that button.
So if you’re struggling to get people to click your demos, try hitting them with the right copy:
It sets expectations (this is fast)
It creates urgency (you could be doing this right now)
It makes the demo feel worth your time before you've even started
No more "Take a Tour" buttons and hoping for the best. Write a hook, then give your prospects a reason to click.
Tip #3 - Give Desktop and Mobile Users Different Paths
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We've got plenty of editions where we talk about mobile demos. Edition #44 from last week with Riva's mobile-first, and all the way back to Edition #8 with Family, or Repsly's from Edition #7.
But QT.io has solved a problem we haven’t thought of yet: what if you have traffic from both desktop and mobile hitting the same page?
They embedded a demo for desktop users, then added a separate CTA right below it specifically for mobile users to click. Two audiences, two optimized experiences, all from the same page.
This is brilliant and we’ll be sharing this idea to 2 of our clients because:
Desktop users get the full page demo they expect
Mobile users get a demo that actually works on their device
You're not using one experience on everyone and hoping it works
Sometimes the smartest move isn't picking desktop or mobile…it's accommodating both.
It's when you capture the underlying code of a page in your app to create a life-like snapshot. Compared to static screenshots, HTML Captures let you build a demo that feels like the real thing!
But that's only the start of it, because HTML captures also unlock a number of powerful AI features in Navattic, like:
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Text Animation - have text animate on screen like it's being typed or generated in real time. This is perfect for demoing AI chat tools and agents.
Chart AI - turn unimpressive charts and dashboards into polished demo environments that tell the exact story you want.
Table AI - transform messy data tables into anonymized examples for every use case.
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These features make it easy to build polished demos and tell an engaging story around your product.
Don’t have time to build remarkable Navattic demos? We do.
​DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.