We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Tip #2 - Show Me Something Pretty Before You Ask for My Email
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That first screen of your demo is doing way more work than you think. In most cases, it’s the moment someone decides if they're in or out.
Unfortunately, most of us blow this by opening with a form or some vanilla copy. Jason and I are demo nerds, and even our brains check out when we see these.
That’s why we like North One. They start with this clean graphic showing their actual product. It’s got a mobile view, desktop view, and real account balances. They even put a Trustpilot rating for good measure.
I don’t know about you, but seeing something like this makes us excited to see the rest of the demo.
Instead of boring text, they’ve been able to:
get us excited before they ask for anything
give us a reason to stop scrolling
build trust early on
If you’ve been following along for awhile then you might remember Kickup's delightful running man from Edition #3 or Storyblok's spinning Earth from Edition #4. Those moments of "oh, this is nice" before the demo even starts are more important than you think.
Airfocus has two options on their page: "Book a demo" or "Take an instant tour." Pretty standard stuff, right?
THINK AGAIN!
They added an animated curly-cue arrow that literally points from "Or take an instant tour" down to their product interface. It's hand-drawn style, kind of playful, and my eye can’t help but follow it.
It's such a small thing…literally just an arrow…but it's guiding me without being pushy about it.
And now suddenly the self-serve option doesn't feel like the backup plan. It feels like the thing I want to do.
B2B companies don’t do anything this playful. But maybe we should?
It's when you capture the underlying code of a page in your app to create a life-like snapshot. Compared to static screenshots, HTML Captures let you build a demo that feels like the real thing!
But that's only the start of it, because HTML captures also unlock a number of powerful AI features in Navattic, like:
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Text Animation - have text animate on screen like it's being typed or generated in real time. This is perfect for demoing AI chat tools and agents.
Chart AI - turn unimpressive charts and dashboards into polished demo environments that tell the exact story you want.
Table AI - transform messy data tables into anonymized examples for every use case.
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These features make it easy to build polished demos and tell an engaging story around your product.
Don’t have time to build remarkable Navattic demos? We do.
​DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.