We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
If you look at any product page, it will give you 1…maybe 2 demos if you're lucky. “Want to see more? Cool, go see the demo center on some other page. Good luck finding it.”
Verosoft took one look at that and said "this is stupid."
They got rid of the detours and built a mini demo center directly on their product page. Five demos, right there where people are already learning about the product.
Think about it: if someone's on your product page, they're basically begging to see the product. Why are you making them navigate somewhere else to see how it works? Just show them right there.
It's okay to tone it down on your demo center. Too many of them (I'm guilty of it too) shoot for Fancy thumbnails, a complex navigation systems, and three different ways to filter.
SourceWhale kept it simple with a clean layout, clear copy, and useful visuals. And honestly? It looks better than a lot of other ones we’ve seen.
Here's what they got right:
Clarity beats cleverness. When someone lands on your demo center, they want to find the demo that matters to them. They don't want to figure out your creative navigation system or wait for mess with a parallax effect.
It respects people's time. When your demo center is simple, people can scan it in 10 seconds and know where to go. When it's complex, people spend 30 seconds just figuring out how to navigate it, and half of them bounce before they even pick a demo.
The lesson here is you don't need to go crazy with design to make a beautiful demo center. Just make it easy to understand and nice to look at. Everything else is showing off.
Tip #3 - Don't Strip Features Just Because It's Mobile
Mobile demos typically make a trade-off. They ditch the tooltips and modals because cramming that stuff onto a tiny screen gets messy.
Famly decided not to compromise.
They built a demo that fits the size of a mobile screen but kept the full tooltip experience we all expect from desktop demos.
Mobile demos usually sacrifice guidance for aesthetics. Without tooltips, you're just showing screens. With tooltips that don't fit well, it looks bad. Famly figured out how to make both work, which means people actually learn something instead of just swiping through pretty screens.
It shows you care about the mobile experience. When companies half-ass the mobile demo, it makes you wonder if they half-assed the mobile product. When it's this polished, you assume the real product is just as good.
It feels like you're actually using the app on your phone, not clicking through some stripped-down version that kind of works on mobile if you squint.
If you’re reading this email, chances are you care about interactive demo best practices. Well, let me introduce you to Copilot — your AI sidekick trained on Navattic best practices.
Here are three of our favorite Copilot features:
Demo Suggestions - When editing your demos, look for the orange dot and gear icon at the top of your screen. You’ll get alerted when you do things in your demo that go against best practices, like missing a CTA or copy that’s too long. Small things matter!
Copilot Review - After publishing your demo, receive an overall score based on best practices, plus suggestions you can apply automatically to optimize your demo.
Copilot-Generated Demos - Customize your Copilot for various demo use cases and watch it build demos that align with your specific goals.
It’s almost 2026 — you don’t need to be building everything from scratch. Let Copilot help you build and optimize demos that make your product shine 🤩
Don’t have time to build remarkable Navattic demos? We do.
DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.