We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Want to know the ugly truth about clickable demos? They require constant participation.
Click here. Read this. Click again. Read more.
But in reality, people get lazy. They click through the first two screens, then bail. Or they half-pay attention while clicking, and they miss the good stuff because they're focused on finding the next button.
Correllium said "what if people could just... watch?"
They added auto-play to their demo so it flows from one screen to the next without you lifting a finger. You just sit back and watch it do its thing.
Here’s why we like it:
First, it adds motion to your page: Moving things are hard to ignore. When someone's scrolling through your site and suddenly something starts playing, their brain goes "wait, what's that?" and they stop.
Second, it reduces friction: Instead of click-read-click-read, people can just absorb. Their brain isn't split between "where's the next button?" and "what am I supposed to be learning here?"
Third, it controls the pace: You decide how long people spend on each screen. No more speed-clickers who zip through and miss everything.
Sometimes the best way to get someone to convert is by asking them to do nothing at all.
Everyone's got AI features now. It's in your product description, it's in your marketing, but is it in your demos?
And more importantly…are you leaving them as static screens?
The magic of AI isn't the final output. It's watching it appear. That moment when words start flowing feels like actual intelligence. When you skip that, you're just showing text on a page.
Dremio chose not to skip this magic moment. They use the AI-text animation feature, just like it happens in their product.
Here's why we love it:
The "wow" moment is in the reveal: When text appears on its own, your brain goes "oh shit, this thing is actually working." A static result doesn't create that reaction.
It holds attention: Moving text is harder to ignore than another static screen. When someone's clicking through and text starts appearing, they stop and watch.
It matches reality. If your AI types out responses in the real product, show that in the demo. Otherwise there's a disconnect between what people see and what they get.
Companies are spending millions building AI features and then showing them like static PDFs. Use the animation. Show the magic or Krampus will come find you.
If you’re reading this email, chances are you care about interactive demo best practices. Well, let me introduce you to Copilot — your AI sidekick trained on Navattic best practices.
Here are three of our favorite Copilot features:
Demo Suggestions - When editing your demos, look for the orange dot and gear icon at the top of your screen. You’ll get alerted when you do things in your demo that go against best practices, like missing a CTA or copy that’s too long. Small things matter!
Copilot Review - After publishing your demo, receive an overall score based on best practices, plus suggestions you can apply automatically to optimize your demo.
Copilot-Generated Demos - Customize your Copilot for various demo use cases and watch it build demos that align with your specific goals.
It’s almost 2026 — you don’t need to be building everything from scratch. Let Copilot help you build and optimize demos that make your product shine 🤩
Don’t have time to build remarkable Navattic demos? We do.
DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.