We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Everyone loves a free trial until it comes to the analytics…
No data. No pretty charts. Just a blank screen or an upsell.
And if your product's best feature is analytics? You're screwed. Because nobody's going to input 500 anything just to see if your reporting is any good.
Uplevel doesn’t have to worry about that.
They built a demo that shows off their analytics in full glory. The kind of dashboard that makes you think "oh, I want this."
We want to see more of these from PLG companies because:
Trials show people what it's like to get started but demos show what it's like to be successful
A dashboard full of data looks professional but a dashboard with three data points looks sad
Think about it…you probably spent months making your analytics look good. Why hide that for later?
Tip #2 - Give Multiple Adventures on Your Homepage
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Being clear on your homepage when you serve multiple personas is borderline impossible. You try to speak to everyone but end up confusing everyone.
Lucidya let their demos handle this task instead of asking the homepage to do it.
They built one mega demo with three demos inside it: Marketing & Brand, Customer Service, and Research.
We’re loving this because:
It solves the generic messaging problem
When someone picks "Marketing & Brand,” they feel seen
Our take is if you’ve got multiple people in a demo, build demos for multiple people then put them all over your website. Now you’re letting people pick the path that gets them excited, instead of the one that gets your CEO excited.
Tip #3 - Show Mobile Where Desktop Users Are Scrolling
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This is a first for the Dash Brothers.
We’ve said it before but if your product is mobile-first, your demo should be mobile-first. But here's what C8 Health did differently…
They put their mobile demo front and center on their homepage.
I must say…there's something about seeing a phone screen in the middle of a desktop scroll that just makes you stop. It's unexpected. Your brain goes "wait, what's that?" and suddenly you're clicking through the demo.
Too many companies with mobile products still default to desktop variations on their homepage. C8 Health said “forget that” and went all in on what their product actually is.
Editing demos shouldn’t be an agonizing task. And with Navattic's Copilot Prompt, it doesn’t have to be.
Copilot Prompt lets you update interactive demos using natural language (a.k.a. just by chatting with it).
Instead of clicking through every step, just type what you want:
“Add a new step after step 3.”
“Rename all CTAs.”
“Update step titles to match our new messaging.”
Copilot understands your intent and makes the changes instantly — across steps, content, and CTAs. That means fewer manual edits, fewer mistakes, and more time to focus on refining your demo story.
Even better? Anyone on your team can safely edit demos without knowing the Navattic editor inside and out. Product marketers, sales, and growth teams can collaborate faster. No bottlenecks.
If demos are a core part of your go-to-market motion, Copilot Prompt feels like a cheat code.
Don’t have time to build remarkable Navattic demos? We do.
​DemoDashis an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.