We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Jason and I love Demo Centers. So be patient while we breakdown this one from Modash.
It has great copy, but the layout is so clean from top-to-bottom.
They started with a main demo box, and six individual tabs. You can dive into any of their key product areas, fall in love, then move onto the next.
But…what do you do when you have sub-products?
Below their main demo hub is another demo box. It reads "Modash is also great for affiliates and gifting." It’s almost like they’re saying “If you enjoyed your meal, we also have dessert.”
Some demo centers throw everything at you at once. Modash does a great job organizing theirs so that you find what you care about.
How do you show a mobile experience, then switch to desktop for the admin?
It’s simple. Just switch them.
Kojo built a demo that goes between both views. You see what it's like for someone using the mobile app. Then what happens for the admin in the back-end.
It’s 2026 and products rarely exist in just one place. And it’s upon all of us to give new buyers the full lifecycle, not just a slice of it.
Otherwise…you’re leaving too much room for imagination.
Speaking of multiple devices……….Leap does something we’ve never seen before.
Midway through, they set the stage: "At the sales meeting, your rep can build out an accurate estimate and proposal on the spot." Then they ask: desktop or mobile?
And now the choice is on the user. Desktop shows HTML captures, while mobile shows mobile screenshots.
We love this because:
some reps are on-site with a tablet, while some are back at the office on their laptop
you're proving the product handles both scenarios equally well.
Shoutout to Leap for figuring out how to do both in one demo…without forcing everyone through both.
If you are a B2B SaaS company, you could expect that about 30% of your website traffic is on a mobile device. That's about one in every three visitors.
Which means having a mobile demo strategy is pretty critical.
Navattic just released their State of The Interactive Product Demo Report, which you can now see on their website — 100% ungated btw.
One surprising stat was that 47% of the top 10% of interactive demos did not offer a mobile demo experience. They simply removed it or told people to go view it on a desktop.
That's a huge opportunity!
Navattic now has new mobile options, like the mobile swipe demo, that make it super easy to create engaging tours that are tailor-made for mobile viewing.
But remember, people on a mobile device don't spend as much time on your demos. So aim to make them short — roughly 50% the length of your desktop versions.
If you want more stats and tips like this, and want your demo in the top 1% next year, click the link below and go check out the full report now.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, Feb 18th at 12PM ET.