Jason and I love Demo Centers. So be patient while we breakdown this one from Modash.
It has great copy, but the layout is so clean from top-to-bottom.
They started with a main demo box, and six individual tabs. You can dive into any of their key product areas, fall in love, then move onto the next.
But…what do you do when you have sub-products?
Below their main demo hub is another demo box. It reads "Modash is also great for affiliates and gifting." It’s almost like they’re saying “If you enjoyed your meal, we also have dessert.”
Some demo centers throw everything at you at once. Modash does a great job organizing theirs so that you find what you care about.
How do you show a mobile experience, then switch to desktop for the admin?
It’s simple. Just switch them.
Kojo built a demo that goes between both views. You see what it's like for someone using the mobile app. Then what happens for the admin in the back-end.
It’s 2026 and products rarely exist in just one place. And it’s upon all of us to give new buyers the full lifecycle, not just a slice of it.
Otherwise…you’re leaving too much room for imagination.
Speaking of multiple devices……….Leap does something we’ve never seen before.
Midway through, they set the stage: "At the sales meeting, your rep can build out an accurate estimate and proposal on the spot." Then they ask: desktop or mobile?
And now the choice is on the user. Desktop shows HTML captures, while mobile shows mobile screenshots.
We love this because:
some reps are on-site with a tablet, while some are back at the office on their laptop
you're proving the product handles both scenarios equally well.
Shoutout to Leap for figuring out how to do both in one demo…without forcing everyone through both.
How often are you sharing interactive demos during your sales cycle?
Here's a common misconception: if a prospect is active in your sales cycle, you should only show them the product on a live demo call.
However, the truth is actually the complete opposite.
In fact, Navattic's State of Demo Automation Report shows thatdeals with two to three automated demo touches had a 72% win rate compared to a 59% win rate on deals that had zero automated demo touches.
Instead of thinking that your interactive demo competes in some way with your live sales demo, think of it more as a value add and a way to get in front of buying committee members that never attend your live demo call.
By making it easier for people to explore your product on their own time and share demos across their company, you actually enable your champions to help sell your product.
All this data comes from Navattic's State of Demo Automation Report, where they analyzed 40k+ demos and surveyed 70+ SEs to discover how demo automation is impacting sales cycles, and what best practices make a real difference.
If you want more best practices like this and some pretty compelling stats to help you build a case for demo automation, check out the report below.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, Apr 22nd at 12PM ET.