We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Developer tools need to show code updating automatically. AI features need to show they can write. So most companies will drop in a video.
At first, we thought Octeto did the same thing. But after further inspection (and clicking around), we were dead wrong.
They use animated text that looks exactly like their product. Same colors, same formatting, same everything.
We think the trick is making sure that the text you animate is already on the screen before you capture the HTML code. It feels like you're watching the product work instead of smoke and mirrors.
Most demos end with "Book a call" and that's it. Maybe a thank you message if you're lucky.
But not Lyra.
They used a mobile frame, introduced a character named Carlos, walked through his experience. All good stuff for any demo.
But at the end? They embedded a case study video right there with the CTA.
So you just finished the demo, you're interested, and instead of just being asked to book a call, you get a real customer talking about real results. It answers the "does this actually work?" question before you even think to ask it.
Plusβ¦it makes that last step feel less like filling out a form and more like getting something sent to you.
If you are a B2B SaaS company, you could expect that about 30% of your website traffic is on a mobile device. That's about one in every three visitors.
Which means having a mobile demo strategy is pretty critical.
Navattic just released their State of The Interactive Product Demo Report, which you can now see on their website β 100% ungated btw.
One surprising stat was that 47% of the top 10% of interactive demos did not offer a mobile demo experience. They simply removed it or told people to go view it on a desktop.
That's a huge opportunity!
Navattic now has new mobile options, like the mobile swipe demo, that make it super easy to create engaging tours that are tailor-made for mobile viewing.
But remember, people on a mobile device don't spend as much time on your demos. So aim to make them short β roughly 50% the length of your desktop versions.
If you want more stats and tips like this, and want your demo in the top 1% next year, click the link below and go check out the full report now.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, Feb 18th at 12PM ET.