We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.
A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.
Navattic introduced checklist demos a while back. And if you don’t know what I’m talking about, they’re the ones where you package multiple demos into one URL and let people choose their own adventure.
Atlan and Bloomerang loved them so much they asked their dev teams to build custom versions for their websites.
You can ask Jason if you don’t believe me, but I was freaking out on our call when I first saw them. Took us a minute to even realize they were custom because they match the brand so well.
And like I said, the first impression is AWESOME. You should consider it a victory anytime you can look different than 99.9% of every demos out there.
Shout out to their web team because they perform even better than they look. No lag…no waiting for the next thing to load. And you don’t need us to tell you that when something loads fast, people will keep clicking instead of bouncing.
Pretty cool way to take a feature and put your own twist on it.
Tip #2: Stop Hiding Demos From Your Blog (and other) Content
Product pages are nice. Demo centers are great. But there's a ton of other places demos can…and should…live.
We’re a big fan of Wiz because they put their demos everywhere, especially in blog articles.
Imagine you’re trying to learn about "What is Open Policy Agent (OPA)?" so you click on a blog post. Before you finish your first scroll, you hit a beautiful demo embed.
Now, instead of just reading about the concept…you can actually see the product in action.
This works for a couple reasons:
it lets people connect the dots visually before diving into the density of the blog
it's a great off-ramp for casual readers who just want a quick answer instead of a deep dive
Plus, once you've got the embed template, you can drop different demos into any piece of content without asking the dev team for help.
So remember…put your demos everywhere. And we mean everywhere.
When you have a product with a lot to look at, there’s well…a lot to look at. And this matters more than you might think.
When people land on a busy interface for the first time, it gets overwhelming. Too many things competing for attention means nothing gets attention.
And if your prospect is spending mental energy trying to figure out where to look, they're not spending it falling in love with your product.
AlertMedia handles this by using shadows with their tooltips. When they're explaining something, everything else gets dimmed and falls to the backdrop.
This little trick also prevents people from getting distracted or overwhelmed by some random button in the corner.
Sometimes the most powerful thing you can do is tell prospects where NOT to look.
If you are a B2B SaaS company, you could expect that about 30% of your website traffic is on a mobile device. That's about one in every three visitors.
Which means having a mobile demo strategy is pretty critical.
Navattic just released their State of The Interactive Product Demo Report, which you can now see on their website — 100% ungated btw.
One surprising stat was that 47% of the top 10% of interactive demos did not offer a mobile demo experience. They simply removed it or told people to go view it on a desktop.
That's a huge opportunity!
Navattic now has new mobile options, like the mobile swipe demo, that make it super easy to create engaging tours that are tailor-made for mobile viewing.
But remember, people on a mobile device don't spend as much time on your demos. So aim to make them short — roughly 50% the length of your desktop versions.
If you want more stats and tips like this, and want your demo in the top 1% next year, click the link below and go check out the full report now.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, Feb 18th at 12PM ET.