We've talked about demo placement a lot. But one place we havenβt seen a demo: the glossary.
Think about it. Your prospects are searching for terms like "S5 Audit" or "Financial Controls." They land on your glossary page > they read > they learn. And then what?
They hit the end of the page and Operations1 has this perfect moment waiting for them:
"Get to know the software in just 3 minutes"
Here's why this is so damn smart:
It's not a pushy next step like βTalk to Salesβ
It answers the "okay, but how does this actually work in your product?" question
Whether someone landed there organically through search or they're already familiar with your brand, the demo makes sense. Your prospects are already there. They're already interested. You're just giving them the thing they didn't know they wanted.
When you're in the software business, you need to integrate with other software. And don't tell your sales reps this...but prospects need more than a bunch of logos and a "trust me, it works.β
Airbyte knows they need to see it.
That's why they created a demo library dedicated to integrations. And not just a few, might I add.
40 different demos showing exactly how their product connects to your existing stack. This is the first time we've seen someone go this deep on integration demos, and honestly? We're a little jealous someone beat us to it.
Itβs so good because instead of making them wonder, Airbyte said: "Pick your tool and see exactly how we fit in."
If you operate in a space where compatibility matters, this is your blueprint.
Appara reminded us that sometimes the best design is the one that gets out of the way.
Their demo center is refreshingly simple. The hero says "Product Tours." That's it. No tagline. No flowery language. No mysterious animation that makes you wonder what you're about to see.
Then each tour has a custom thumbnail built from an actual screenshot of the product, paired with huge, clear text that tells you exactly what you're getting.
As much as I like a big creative swings, we love this because:
My brain doesn't have to decode anything, and immediately understands what Iβll get from it
The custom thumbnails feel professional without requiring your design team to work overtime
We've praised beautiful demo centers before, and we'll do it again. Nice work, Appara.
I haven't met a sales engineer who doesn't conduct the same demo multiple times per week. According to Navattic, 94% of sales engineers report spending time conducting repetitive demos.
Time that could be better spent acting as strategic advisors on complex, high-value opportunities.
This data comes from Navattic's State of Demo Automation Report, where they analyzed 40k+ demos and surveyed 70+ SEs to discover how demo automation is impacting sales cycles, and what best practices make a real difference.
One best practice that is clearly a game changer, is demo personalization.
Navattic found that demos had a 48% increase in view rate when they were personalized to the buyer or company they were being sent to.
In Navattic, you can easily personalize your demos in a couple of ways:
Interest demos - This is where you present your buyers with an intro step, asking them to select the features or capabilities they're most interested in. You can then tailor their demo to the things that matter most.
User / account properties - this is where you use the data you've collected through demo forms to personalize the copy or even your app for a specific buyer or account.
The best part β Navattic makes it easy to do both of these without any complex coding, letting YOU create a personalized demo experience that wows your buyer and leads to better demo engagement.
If you want more best practices like this and some pretty compelling stats to help you build a case for demo automation, check out the report below.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, Feb 18th at 12PM ET.