We've talked about demo placement a lot. But one place we haven’t seen a demo: the glossary.
Think about it. Your prospects are searching for terms like "S5 Audit" or "Financial Controls." They land on your glossary page > they read > they learn. And then what?
They hit the end of the page and Operations1 has this perfect moment waiting for them:
"Get to know the software in just 3 minutes"
Here's why this is so damn smart:
It's not a pushy next step like “Talk to Sales”
It answers the "okay, but how does this actually work in your product?" question
Whether someone landed there organically through search or they're already familiar with your brand, the demo makes sense. Your prospects are already there. They're already interested. You're just giving them the thing they didn't know they wanted.
When you're in the software business, you need to integrate with other software. And don't tell your sales reps this...but prospects need more than a bunch of logos and a "trust me, it works.”
Airbyte knows they need to see it.
That's why they created a demo library dedicated to integrations. And not just a few, might I add.
40 different demos showing exactly how their product connects to your existing stack. This is the first time we've seen someone go this deep on integration demos, and honestly? We're a little jealous someone beat us to it.
It’s so good because instead of making them wonder, Airbyte said: "Pick your tool and see exactly how we fit in."
If you operate in a space where compatibility matters, this is your blueprint.
Appara reminded us that sometimes the best design is the one that gets out of the way.
Their demo center is refreshingly simple. The hero says "Product Tours." That's it. No tagline. No flowery language. No mysterious animation that makes you wonder what you're about to see.
Then each tour has a custom thumbnail built from an actual screenshot of the product, paired with huge, clear text that tells you exactly what you're getting.
As much as I like a big creative swings, we love this because:
My brain doesn't have to decode anything, and immediately understands what I’ll get from it
The custom thumbnails feel professional without requiring your design team to work overtime
We've praised beautiful demo centers before, and we'll do it again. Nice work, Appara.
Navattic recently launched their new demo builder and it’s a MAJOR upgrade to the way we build and edit demos.
One of our favorite features: editing multiple demo flows from one screen 🔥
Until now, if you had a demo with multiple flows, you needed to edit each flow separately — bouncing back and forth between different editor screens. That was, frankly, a pain.
Not anymore!
Steps, Captures, Flows, Checklists, Mobile settings, and Themes are now accessible from a single building view.
Now, you can see all of your flows in collapsable containers in the left sidebar of the demo builder. From there, you can edit any step, create new flows, or move steps between flows.
When it comes to building complex, multi-flow demos, every workflow improvement makes a big difference. And this one doesn’t disappoint.
If you haven’t built your first demo on Navattic’s new demo builder, go check it out now!
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, Apr 22nd at 12PM ET.