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Show, Don't Tell

🤫 Show, Don't Tell #59 - Your demo center IS your landing page


Read Time: 4.4 minutes

Welcome to our 59th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.

This week we:

  1. The CTA arguments are getting crowded
  2. Your off-ramp is sending buyers to the wrong exit
  3. One swap changes how buyers feel before slide one

Let's get after it...

Supported By:

  • Navattic is our favorite interactive demo platform ❤️
  • It's easy to build demos of your product, that feel like the real thing
  • With HTML screen captures, easy editing, lots of sharing options, and powerful analytics
  • ​Try building your first demo for free!​
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Tip #1: Ask Your Web Team for This Sticky Bar

We try to avoid giving advice about custom-coded experiences. But…we’re breaking our rule for Visier.

When you click their "Take a Tour" CTA, you fill out a form to get access. Nothing strange there. But as you start to click around their demo, you notice a sticky bar at the top with two dropdowns.

One lets you pick which demo you want to see. In our opinion, it’s one of the best choose-your-own adventure navigations we’ve seen.

The other lets you request a demo with sales. You just select what you're interested in and click one button.

And here's the best part — since you filled out that first form, every new demo you try starts with your first name instead of another form or a nameless greeting.

​→ See Visier's sticky bar​

Tip #2: Stop Making Excuses for A Messy Demo

A lot of people have fallen victim to messy demo environments. Bad data, generic company names, "Lorem Ipsum" showing up in weird places.

But you can capture the HTML then edit out most of the blemishes. The technology is getting so good, there's very little excuse for having bad visual examples in your demo anymore.

Runa built a demo environment featuring Adidas as the example company. And boy, does it look polished.

It makes their platform look like it's already being used by the kind of customer their prospects want to be. Which, of course, is the whole point.

It’s a big deal if your demo looks polished. Because people assume your product is polished, too.

​→ Check out Runa's clean demo environment​

Tip #3: Your Landing Page Can Be a Demo Center

I had to message Tas Bober and get her take. But PushPay has a new idea for landing pages.

Instead of a giant form then a wall of text, they built a landing page where the demos ARE the page. Seven of them, to be exact.

Each one gets its own spotlight and context on what you'll see before you click it. And if you’re confident in your product, you should love this.

Because someone clicking an ad hasn't necessarily spent time on your pricing page, your homepage, or your feature breakdowns. They're coming in cold.

We've seen plenty of companies build great demo centers. But those live inside a larger website ecosystem. PushPay shows that the demo center can be the first thing a buyer lands on.

FYI: I'm still waiting on a response from Tas...

​→ See how PushPay made demos the whole point​

Multi-flow demos, now on easy mode.

Navattic recently launched their new demo builder and it’s a MAJOR upgrade to the way we build and edit demos.

One of our favorite features: editing multiple demo flows from one screen 🔥

Until now, if you had a demo with multiple flows, you needed to edit each flow separately — bouncing back and forth between different editor screens. That was, frankly, a pain.

Not anymore!

Steps, Captures, Flows, Checklists, Mobile settings, and Themes are now accessible from a single building view.

Now, you can see all of your flows in collapsable containers in the left sidebar of the demo builder. From there, you can edit any step, create new flows, or move steps between flows.

When it comes to building complex, multi-flow demos, every workflow improvement makes a big difference. And this one doesn’t disappoint.

If you haven’t built your first demo on Navattic’s new demo builder, go check it out now!

​​→ Check out Navattic’s new demo builder​

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Ask the Dash Bros 🎙️

A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)

In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.

The next session is Wednesday, Apr 22nd at 12PM ET.

​→ Register now - It's 100% Free​

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So that’s it. Our 59th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
​

​Jason and Eric​
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Show, Don't Tell

Learn how to create remarkable interactive demos that make your SaaS product easy to understand and buy. 3 practical tips and examples every Tuesday.

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