Read Time: 3.3 minutes

Welcome to our 6th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.

This week we'll:

1. Change the HTML in your demo
2. Add a demo to the Super Bowl
3. Prepare your teams for launch

Let's get after it...

Supported By: We are Navattic fanatics. We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too. A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out. They have a free plan you can start using today! ​→ Try Navattic​

​

Tip #1 - Modify Your Demo Environment

Ever notice how most demo environments don't have a personality? Sendoso just showed us there's a way to fix that.

In one of there newer demos, they ditched the boring "John Smith" and "jane.doe@company.com" for email lists full of playful, catchy names that actually make you smile while exploring the product.

Why does this matter? Because:

• It reminds us that demo environments can be modified without dev help
• It shows personality in a rather stale world of B2B tech

Remember when we talked about Kickup's delightful running man animation a few editions back? This is another perfect example of how small touches can make your demo memorable.

​

Tip #2 - Campaigns Need Demos Too

While everyone else was planning their Super Bowl snacks, Samsara was planning something brilliant.

They created an interactive demo campaign that tied their product to one of the biggest cultural events of the year. No new feature launch needed – just smart timing and clever positioning.

This is genius because:

• It creates urgency without feeling pushy
• It makes their B2B product feel relevant during a mainstream moment
• It gives sales a timely reason to reach out

Think about it: How many B2B companies can naturally tie their product to the Super Bowl? Not many. But Samsara found a way, and it worked.

​→ See how they did it​

​

Tip #3 - Use Your Tours to Enable

During my product launch at Klue, I had an epiphany: Interactive demos aren't just for prospects.

Instead of the usual product training sessions, we got our sales and CS teams up to speed using the same interactive demos we created for the market launch. And guess what? They loved it!

I learned that this approach:

• Helped teams internalize the features naturally
• Gave them the exact story they needed to tell
• Let them practice at their own pace

Think about it – your customer-facing teams need to understand your product just as much as prospects do. Why not let them experience it the same way?

​→ Check out the tours we used​

​

Did you know the top interactive demo flows are 5-12 steps? ​ It can be tempting to pack EVERYTHING into your interactive demo. But the reality is that buyers only have so much attention. In Navattic’s 2025 State of the Interactive Demo Report they found that the top 1% of demo builders use 5-12 steps in a demo flow and 12-21 words of copy per step. The lesson here? Keep your demos brief. It not only keeps your engagement up, but forces you to create demos that are specific and focused. Want to see what else the top 1% of interactive demo builders are doing? ​​→ Get the ungated report now!​​

Don’t have time to build remarkable Navattic demos? We do. ​DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact. ​→ Learn more at demodash.agency​

​

So that’s it. Our 6th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

​

P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏
​

​Jason and Eric​
​Say hi on LinkedIn!