Put a "Take a Tour" CTA in your top nav. The Dash Brothers have been recommending this for months. It's visible, and it catches buyers at any point in their visit.
But there is ONE problem. The top nav is already crowded. "Book a Demo" lives there. "Sign In" does too. And the moment you suggest adding a third CTA, the web team and demand gen both start panicking.
Unify solved it without making any compromises.
Instead of choosing between CTAs, they made the nav CTA change based on behavior. When you first land on the page, it shows "Sign In.β Which is exactly what someone returning to the product wants to see. But the moment you start scrolling, it swaps to "Explore Product" and the interactive demo is one click away.
Everyone should know this trick because:
New visitors who are still exploring get the demo CTA exactly when they're most curious
Returning users who came back to log in aren't tripped up by an irrelevant button
The nav stays clean and nobody has to fight about which CTA to use
Definitely adding this to our client recommendations.
I'll be honest. I don't like gates. Never have. The moment a form shows up between me and a demo, my instinct is to close the tab.
Jason is more on the fence about it than I am. But we can both agree on this: if you're going to gate your demo, Airwallex shows you exactly how to do it.
The first thing you notice isn't a form at all. It's a custom graphic that welcomes you to the demo. Itβs interesting enough that the gate becomes part of the experience instead of a wall in front of it. By the time your eyes find the actual input field, you're already engaged.
And then there's only one field. Just your email. That's it.
Theyβre not making me feel like a deer in the headlights with the first name, last name, company, job title, phone number, and "how did you hear about us."
And itβs not like gating is going away. Heckβ¦a PMM texted me yesterday to ask about gating their demo. Iβll tell you the same thing I told himβ¦
How often are you sharing interactive demos during your sales cycle?
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Here's a common misconception: if a prospect is active in your sales cycle, you should only show them the product on a live demo call.
However, the truth is actually the complete opposite.
In fact, Navattic's State of Demo Automation Report shows thatdeals with two to three automated demo touches had a 72% win rate compared to a 59% win rate on deals that had zero automated demo touches.
Instead of thinking that your interactive demo competes in some way with your live sales demo, think of it more as a value add and a way to get in front of buying committee members that never attend your live demo call.
By making it easier for people to explore your product on their own time and share demos across their company, you actually enable your champions to help sell your product.
All this data comes from Navattic's State of Demo Automation Report, where they analyzed 40k+ demos and surveyed 70+ SEs to discover how demo automation is impacting sales cycles, and what best practices make a real difference.
If you want more best practices like this and some pretty compelling stats to help you build a case for demo automation, check out the report below.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, Apr 22nd at 12PM ET.