Put a "Take a Tour" CTA in your top nav. The Dash Brothers have been recommending this for months. It's visible, and it catches buyers at any point in their visit.
But there is ONE problem. The top nav is already crowded. "Book a Demo" lives there. "Sign In" does too. And the moment you suggest adding a third CTA, the web team and demand gen both start panicking.
Unify solved it without making any compromises.
Instead of choosing between CTAs, they made the nav CTA change based on behavior. When you first land on the page, it shows "Sign In.” Which is exactly what someone returning to the product wants to see. But the moment you start scrolling, it swaps to "Explore Product" and the interactive demo is one click away.
Everyone should know this trick because:
New visitors who are still exploring get the demo CTA exactly when they're most curious
Returning users who came back to log in aren't tripped up by an irrelevant button
The nav stays clean and nobody has to fight about which CTA to use
Definitely adding this to our client recommendations.
I'll be honest. I don't like gates. Never have. The moment a form shows up between me and a demo, my instinct is to close the tab.
Jason is more on the fence about it than I am. But we can both agree on this: if you're going to gate your demo, Airwallex shows you exactly how to do it.
The first thing you notice isn't a form at all. It's a custom graphic that welcomes you to the demo. It’s interesting enough that the gate becomes part of the experience instead of a wall in front of it. By the time your eyes find the actual input field, you're already engaged.
And then there's only one field. Just your email. That's it.
They’re not making me feel like a deer in the headlights with the first name, last name, company, job title, phone number, and "how did you hear about us."
And it’s not like gating is going away. Heck…a PMM texted me yesterday to ask about gating their demo. I’ll tell you the same thing I told him…
This is one of those features that sounds simple, but actually makes a HUGE difference.
If you’ve built multiple demos in Navattic, you’ve 100% experienced the challenge of managing multiple capture collections.
Like when you create a new demo and need to duplicate captures from one demo to the next. Or you waste time capturing screens that have already been captured!
And then you update captures in one collection, but all of your duplicate collections of the same captures remain the same.
NO MORE!
With Workspace Captures, you can now easily manage your screen captures at a Workspace level and re-use them across multiple demos.
And when you edit a screen capture, you know exactly what linked demos will be updated automatically.
So you can focus on getting the perfect screen capture every time and sleep easy knowing that you’ll never need to capture it again.
This feature is in beta for Growth and Enterprise customers, ask your Navattic CSM to get access.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, May 27th at 12PM ET.