Buyers fill out the form, get added to a sequence, spend the next three months unsubscribing from emails we never wanted. The form itself has become a red flag.
GetMeez did something about it with six simple words: "We promise not to spam you."
That's it. A single line of copy sitting right below the form that acknowledges exactly what the buyer is thinking at that moment.
But here's the broader point: it doesn't have to be that exact line. It just has to be honest. If you're going to send them a nurture sequence, say so. "We'll send you a few helpful resources over 3-5 weeks" is still better than vague expectations.
Buyers aren't allergic to follow-up. They're allergic to foolish games.
GetMeez reminds us that sometimes the best thing you can do is just tell them what comes next.
Tip #2: Control the Eye When There's a Lot Going On
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The moment you put a prospect in front of a complex product, their eyes go everywhere. Which usually means they will absorb nothing.
Big shout out to Thales Group for a flawless approach to tooltips, shadows, and beacons.
They start with tooltips and a shadow effect to establish focus. The rest of the UI fades back, and your attention goes to the one thing they want you to seeβ¦not the 12 things they donβt.
After the shadow does its job, they drop in a beacon β a small, pulsing indicator that points to one very specific detail within that focused area.
It's attention direction on two levels. First the wide lens, then the close-up. And in a product with a lot happening on a single screen, that second layer makes all the difference between a prospect noticing something and actually registering why it matters.
Save this tip if your product has screens that make new users go "wait, where do I look?"
Last week we had a free coaching session, and a Solution Engineer came asking for feedback on a demo she'd built for Ketch.
Honestly? She didn't need much. There was way more good than bad. But the thing that stood out most was her storytelling.
Early in the demo, she introduces Doug. Not a feature or a workflow, either. Doug has a role, Doug has a problem, and the entire demo follows him as he navigates it using the product.
It sounds simple. But most presales demos don't do this. They open with an onboarding guide β here's the dashboard, here's the nav, here's where you go to do the thing. It's logical. It's thorough. And it's about as compelling as a user manual.
Leading with a person flips the whole frame. The buyer stops watching a product walkthrough and starts following a story. They see themselves β or someone on their team β in Doug's shoes. And by the time the demo gets to the features, they already care about the outcome.
That's the difference between a good demo and one that closes deals.
This is one of those features that sounds simple, but actually makes a HUGE difference.
If youβve built multiple demos in Navattic, youβve 100% experienced the challenge of managing multiple capture collections.
Like when you create a new demo and need to duplicate captures from one demo to the next. Or you waste time capturing screens that have already been captured!
And then you update captures in one collection, but all of your duplicate collections of the same captures remain the same.
NO MORE!
With Workspace Captures, you can now easily manage your screen captures at a Workspace level and re-use them across multiple demos.
And when you edit a screen capture, you know exactly what linked demos will be updated automatically.
So you can focus on getting the perfect screen capture every time and sleep easy knowing that youβll never need to capture it again.
This feature is in beta for Growth and Enterprise customers, ask your Navattic CSM to get access.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, May 27th at 12PM ET.