Demo centers come in all shapes and sizes. Some have a few tours, generic thumbnails, and a filter that doesn't really help you find anything.
Insider One went the other direction.
Their demo center is organized by product line, each with its own section and a "show more" option so the page doesn't collapse under the weight of everything they've built. The tiles use realistic product screenshots instead of branded graphics, so you know exactly what you're clicking into before you click.
And then there are the filters. On the left side, you can cut by CRM, by industry, or whatever matters to you.
But the thing that stuck with us most was the emojis. Every button in every demo has one. You may overlook this step, but it adds personality to every single interaction point.
The lesson here isn't "add emojis to your buttons." It's that you should sweat every detail of you demo center.
The fastest way to kill your demo is to give it a boring Step #1. Thatβs why we appreciate HireVue for making a great first impression.
Their opening screen is a big, full-width slide with a modal sitting on top of it. It doesn't feel like a demo card at all, really. It feels like you're about to start a presentation.
SIDE NOTE: There's also a gate midway through. We love their approach because the previous slides get you hooked, and they lower your guard with "Unlock more great content."
If youβre struggling to come up with a unique first step, you might want to give this format a try.
We talk a lot about how your first screen sets the tone. Most of the time, that means a nice visual or a clever animation.
Map My Customers took a different approach. They just said it out loud.
"Sales reps don't need lists, spreadsheets, and seven different apps. They need to see their week planned in one app on a map in 60 seconds or less."
That's it. That's step one.Just copy that names the pain, offers the solution, and tells you exactly how long it'll take.
If you do this right, the buyer reads it and thinks "that's me." And now they're clicking through not to see what the product looks like, but to see if it actually delivers on that promise.
Sometimes the best first impression is just telling the truth.
Navattic just released a major update to their MCP server.
Now, not only can you get performance metrics or reminders to refresh your demos, you can actually build and edit demos directly from AI agents like Claude π€―
For example, say you want to build a new demo flow using an existing capture collection. Just type "Build a first draft demo using Captures from Marketing Conversion Demo"
Or say you want to refresh your existing demo with more benefit-focused messaging. Just type "Edit all of my existing step text to be more benefit versus feature-focused."
All it takes is simple natural language prompts, and you can let AI build and improve your demos for you.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, July 22nd at 12PM ET.