That's the choice on pretty much every Demo page on the internet. Found decided to carve their own path.
Their Demo page lays out four options side by side.
Schedule a Live Demo
Take a Product Tour
Watch Demo Videos
Read the Getting Started Guides
And at the bottom, if none of those feel right… just sign up.
If I were to guess, 99% of companies never think about this. Someone lands on your demo page at 11pm on a Tuesday. They're not booking a call. But they might watch a video, or click through a tour, or read a guide.
Found is just making sure there is something for each buying scenario. Because the best experience isn't the one YOU prefer.
Static demos are a little awkward at first. Nothing moves until you make it move.
Shoutout to Lili for this trick.
Midway through their demo, there's this subtle animation. But unlike a GIF on a loop, it shows you what it looks like when something is actually processing. It looks like the product is doing the work right in front of you.
It feels like they’re saying "here, watch it happen."
If you’ve been keeping up then you’d know we talk about motion a lot. There’s Elation in Edition 60, and Samsara all the way back in Edition 38.
Our stance is that the human brain appreciates a little movement. So your demos will appreciate it too.
A blurry screenshot doesn’t say much. You have no idea what you're clicking into until you're already in it.
Case Status went the extra mile and we’re excited to show it off.
Every demo in their center has a curated thumbnail. It’s a proper visual representation of what that demo covers. You can scan their demo center and know exactly what each tour is about before you click anything.
We talked about InsiderOne doing something similar last week in Edition 67. Both companies understand that the thumbnail is part of the demo experience. It's the first thing a buyer sees. Treating it like an afterthought is a missed opportunity.
Navattic just released a major update to their MCP server.
Now, not only can you get performance metrics or reminders to refresh your demos, you can actually build and edit demos directly from AI agents like Claude 🤯
For example, say you want to build a new demo flow using an existing capture collection. Just type "Build a first draft demo using Captures from Marketing Conversion Demo"
Or say you want to refresh your existing demo with more benefit-focused messaging. Just type "Edit all of my existing step text to be more benefit versus feature-focused."
All it takes is simple natural language prompts, and you can let AI build and improve your demos for you.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, July 22nd at 12PM ET.