🤫 Show, Don't Tell #7 - Add some BBQ to your demos

Read Time: 3.1 minutes

Welcome to our 7th edition of Show, Don't Tell. A newsletter to help you build REMARKABLE interactive demos...3 tips at a time.

This week we'll:

Switch between desktop and mobile views
Make converting to a real demo, really easy
Add some ‘sizzle’ to your story

Let's get after it...

Supported By:

We are Navattic fanatics.

We had the idea for this newsletter after hundreds of hours spent building Navattic demos for our past companies and current clients. We love making remarkable interactive demos, and want to share helpful tips and examples so you can too.

A huge thanks to Navattic for helping make this a reality. If you want to create a better experience for your buyers, go check them out.

They have a free plan you can start using today!

→ Try Navattic

Tip #1 - Switch Up Your Views

Here's something most people don't know about interactive demos: you can switch between desktop and mobile views to tell a better story. Repsly just showed us how it's done.

Their demo makes a slick transition between desktop and mobile views, making the whole experience feel more authentic.

This matters because:

It shows the full product experience, not just a slice
It helps prospects visualize their day-to-day usage
It proves your product works across devices without saying a word

Remember when we talked about making a sexy demo? This is another way to do it.

→ See how they switch it up

Tip #2 - Always Be Ready to Convert

Guru just solved a problem we've all faced: what happens when a prospect is ready to talk during your interactive demo?

Their solution? A sticky "Book a Demo" bar that follows you through the tour. It's simple but brilliant because:

It catches prospects at their moment of highest interest
It doesn't force them to exit or wait until the end
It keeps the conversion path clear without being pushy

Remember how Vertice used their "not ready for a demo?" approach a few editions back? This is the flip side – being there when they ARE ready.

→ See how they convert more prospects

Tip #3 - Add Some BBQ to Your Copy

Lytho reminded us that B2B doesn't have to mean Boring-to-Boring. Their demo copy reads less like a robot and more like a BBQ chat with friends.

Right from the intro, they call out pain points in a way that makes you nod and smile. And just wait until you hit slide #7 – it's the kind of content that makes you screenshot it for your team.

Why does this work?

It makes the whole demo feel more human
It builds rapport through relatable language
It shows personality without ruining the relationship

Last week we praised Sendoso for their playful email names. Lytho shows us you can bring that same energy to your demo copy.

→ Head on over to the BBQ

How to Build a Multi-Use Case Demo Center

Demo Centers are taking off 🚀 In fact, Navattic reports that the number of companies with interactive demo centers has increased by 2.75x since last year.

One of those companies is Klue. They realized one demo wasn't enough to meet the needs of their buyers. So DemoDash's very own, Eric Holland, created a multi-use case demo center to engage their four key personas.

Want to see exactly how Eric planned, collaborated on, and built a demo center that attributed to over half a million dollars in the first 60 days?

Eric shared all the details at Navattic's user meetup in NYC.

→ Watch Eric's Talk

Don’t have time to build remarkable Navattic demos? We do.

DemoDash is an agency 100% focused on making interactive demos your top product marketing asset. We’ll map your story, build your tours, and help you measure the impact.

→ Learn more at demodash.agency

So that’s it. Our 7th edition of Show, Don’t Tell.

3 useful tips to help you build remarkable interactive demos.

Tune in next Tuesday for more advice from DemoDash.

P.S.

If you know anyone else who would love these tips, please consider sending them this edition so they can subscribe 🙏

Jason and Eric
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