In our opinion, your thumbnail has one job: make someone want to click.
But most of the ones we see are either a product screenshot, or a generic stock photo of someone at a laptop. After a while your brain stops seeing them.
A product screenshot says "here's the product." A person inside the product says "here's what this looks like for someone like you." BloomReach figured out you can have both at the same time.
Their thumbnails combine product graphics with real people that feel like they belong in the product itself. It catches your eye in a way that screenshots aren't, and way less awkward than a stock photo pretending to represent… well… anything.
We've praised thumbnails before. Appcues had fully custom ones in Edition #42, and Active Campaign wrote outcome-focused labels in Edition #43. BloomReach adds a new layer: putting the human into the visual itself, not just the copy.
If your thumbnails are currently screenshots with text on top, this is worth a conversation with your designer.
Landing on a demo center with eight options and no guidance is a lot. You're not sure where to start, so you pick something at random… or you leave.
Your demo center might have organized the tours. It just isn’t helping buyers find the right one.
BloomReach solved this with two sections.
"Start here" at the top. It gives one recommended starting point into the product.
Then "continue with these favorites" below it. One place to begin, more to explore after.
Giving someone a front door, then showing them the rest of the house, is a lot easier to navigate than showing them all the rooms at once.
We've seen Rally UXR use clean layout hierarchy in Edition #38, and Adaptive Security keep their center tight in Edition #41. BloomReach adds something both were missing: an explicit "this is where you should start" moment.
You click a thumbnail. The tour opens. You finish. And then… nothing. No context about what you just saw, no clear next step, and definitely no indication there's more to explore.
BloomReach gives each demo its own dedicated landing page. Before you start, there's copy explaining what the tour covers. And at the bottom, after you've finished, there's a "Discover More Tours" section, which acts a mini resource center built right into the page.
That last part is the best part. Instead of ending with a CTA to book a meeting, they hand you three more reasons to stay. The demo becomes a content experience with a beginning, a middle, and a natural continuation… instead of a dead end with a calendar link.
If people are leaving your demo center after one tour, this is probably why.
Navattic just released a major update to their MCP server.
Not only can you get performance metrics or reminders to refresh your demos, you can actually build and edit demos directly from AI agents like Claude 🤯
And now, Navattic has released a library of 16 ready-to-use skills, making it even easier to build on-brand demos, report on analytics, use demos as sales follow up, and more.
For example, let's say you want to update your demos to include messaging around a new feature. Instead of doing it manually, try combining these two skills 👇
Feature launch demo updater: Maps a shipped or changed feature to the exact demo steps that reference the outdated version, then drafts the fix.
Staleness triage: Ranks demos for refresh priority using traffic and staleness.
The Navattic MCP will then:
Look through demos by traffic and last updated date
Suggested Captures and text edits to those flows
Apply those edits directly into Navattic (after your approval)
All it takes is simple natural language prompts, and you can let AI build and improve your demos for you.
I created a short video testing one of the MCP skills, so you can see exactly what they're capable of 👇
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, July 22nd at 12PM ET.