In our opinion, your thumbnail has one job: make someone want to click.
But most of the ones we see are either a product screenshot, or a generic stock photo of someone at a laptop. After a while your brain stops seeing them.
A product screenshot says "here's the product." A person inside the product says "here's what this looks like for someone like you." BloomReach figured out you can have both at the same time.
Their thumbnails combine product graphics with real people that feel like they belong in the product itself. It catches your eye in a way that screenshots aren't, and way less awkward than a stock photo pretending to represent… well… anything.
We've praised thumbnails before. Appcues had fully custom ones in Edition #42, and Active Campaign wrote outcome-focused labels in Edition #43. BloomReach adds a new layer: putting the human into the visual itself, not just the copy.
If your thumbnails are currently screenshots with text on top, this is worth a conversation with your designer.
Landing on a demo center with eight options and no guidance is a lot. You're not sure where to start, so you pick something at random… or you leave.
Your demo center might have organized the tours. It just isn’t helping buyers find the right one.
BloomReach solved this with two sections.
"Start here" at the top. It gives one recommended starting point into the product.
Then "continue with these favorites" below it. One place to begin, more to explore after.
Giving someone a front door, then showing them the rest of the house, is a lot easier to navigate than showing them all the rooms at once.
We've seen Rally UXR use clean layout hierarchy in Edition #38, and Adaptive Security keep their center tight in Edition #41. BloomReach adds something both were missing: an explicit "this is where you should start" moment.
You click a thumbnail. The tour opens. You finish. And then… nothing. No context about what you just saw, no clear next step, and definitely no indication there's more to explore.
BloomReach gives each demo its own dedicated landing page. Before you start, there's copy explaining what the tour covers. And at the bottom, after you've finished, there's a "Discover More Tours" section, which acts a mini resource center built right into the page.
That last part is the best part. Instead of ending with a CTA to book a meeting, they hand you three more reasons to stay. The demo becomes a content experience with a beginning, a middle, and a natural continuation… instead of a dead end with a calendar link.
If people are leaving your demo center after one tour, this is probably why.
If you’ve built multiple demos in Navattic, you’ve 100% experienced the challenge of managing multiple capture collections.
Like when you create a new demo and need to duplicate captures from one demo to the next. Or you waste time capturing screens that have already been captured!
NO MORE!
With Workspace Captures, you can now easily manage your screen captures at a Workspace level and re-use them across multiple demos.
So you can focus on getting the perfect screen capture every time and sleep easy knowing that you’ll never need to capture it again.
The easiest way to get started with this feature is to promote your existing Capture collections. Just follow the instructions in the image above, and you can add any existing collection of captures to your workspace collection.
This feature is in beta for Growth and Enterprise customers, ask your Navattic CSM to get access.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, May 27th at 12PM ET.