Pretend that you're a buyer. You're scrolling for a few moments, then hit the demo signup gate. Are you ready to book a demo yet? (I know I'm not).
But then there’s a CTA you weren't expecting to see:
Not ready for a demo? Take a tour instead.
That's Birdie.
The "take a tour" button drops you into their demo center instead of a demo form. The first time I saw this, I exhaled a little. I mean, that's the goal… right?
Jason and I like this one in particular because:
The "not ready" buyer used to bounce. Now they stay, just on a different track.
It tells the reader you respect that they might not be ready
Whoever does fill out the form DEFINITELY wants sales
We've talked about off-ramps a lot lately. Birdie moves the off-ramp upstream, to the gate itself. Which is something we haven’t seen before.
Dremio's demo for their Agentic Lakehouse doesn't make the buyer pick where to convert. It just lets them convert wherever.
They’ve got three moves stacked on top of each other:
A sticky "Start for Free" bar that follows you across every step of the tour.
A left-nav checkbox that lets you swap to a different demo mid-flight without losing your place.
At the end, three CTAs: Back, Start for Free, or Next Demo.
Jason and I give this an A+ because the buyer's intent will shift mid-tour. It always does.
A sticky bar, a checklist, and the end CTAs aren't redundant. They catch buyers at different points of readiness, and they kill the dead-end moment lots of demos finish on.
In Ep. 37, GovDash let buyers pick their path before they started. Dremio extends that mid-flight: the buyer can change their mind without leaving.
Navattic just released a major update to their MCP server.
Not only can you get performance metrics or reminders to refresh your demos, you can actually build and edit demos directly from AI agents like Claude 🤯
And now, Navattic has released a library of 16 ready-to-use skills, making it even easier to build on-brand demos, report on analytics, use demos as sales follow up, and more.
For example, let's say you want to update your demos to include messaging around a new feature. Instead of doing it manually, try combining these two skills 👇
Feature launch demo updater: Maps a shipped or changed feature to the exact demo steps that reference the outdated version, then drafts the fix.
Staleness triage: Ranks demos for refresh priority using traffic and staleness.
The Navattic MCP will then:
Look through demos by traffic and last updated date
Suggested Captures and text edits to those flows
Apply those edits directly into Navattic (after your approval)
All it takes is simple natural language prompts, and you can let AI build and improve your demos for you.
I created a short video testing one of the MCP skills, so you can see exactly what they're capable of 👇
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, July 22nd at 12PM ET.