Pretend that you're a buyer. You're scrolling for a few moments, then hit the demo signup gate. Are you ready to book a demo yet? (I know I'm not).
But then there’s a CTA you weren't expecting to see:
Not ready for a demo? Take a tour instead.
That's Birdie.
The "take a tour" button drops you into their demo center instead of a demo form. The first time I saw this, I exhaled a little. I mean, that's the goal… right?
Jason and I like this one in particular because:
The "not ready" buyer used to bounce. Now they stay, just on a different track.
It tells the reader you respect that they might not be ready
Whoever does fill out the form DEFINITELY wants sales
We've talked about off-ramps a lot lately. Birdie moves the off-ramp upstream, to the gate itself. Which is something we haven’t seen before.
Dremio's demo for their Agentic Lakehouse doesn't make the buyer pick where to convert. It just lets them convert wherever.
They’ve got three moves stacked on top of each other:
A sticky "Start for Free" bar that follows you across every step of the tour.
A left-nav checkbox that lets you swap to a different demo mid-flight without losing your place.
At the end, three CTAs: Back, Start for Free, or Next Demo.
Jason and I give this an A+ because the buyer's intent will shift mid-tour. It always does.
A sticky bar, a checklist, and the end CTAs aren't redundant. They catch buyers at different points of readiness, and they kill the dead-end moment lots of demos finish on.
In Ep. 37, GovDash let buyers pick their path before they started. Dremio extends that mid-flight: the buyer can change their mind without leaving.
If you’ve built multiple demos in Navattic, you’ve 100% experienced the challenge of managing multiple capture collections.
Like when you create a new demo and need to duplicate captures from one demo to the next. Or you waste time capturing screens that have already been captured!
NO MORE!
With Workspace Captures, you can now easily manage your screen captures at a Workspace level and re-use them across multiple demos.
So you can focus on getting the perfect screen capture every time and sleep easy knowing that you’ll never need to capture it again.
The easiest way to get started with this feature is to promote your existing Capture collections. Just follow the instructions in the image above, and you can add any existing collection of captures to your workspace collection.
This feature is in beta for Growth and Enterprise customers, ask your Navattic CSM to get access.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, May 27th at 12PM ET.