Think about the last time you filled out a slick survey and caught yourself going "wait, how'd they build that?"
It's fair to say that most of us go with the easy "Book a demo" button and a calendar link.
Typeform went in a different direction.
Click through and you don't hit a pricing page or a sales form… you land RIGHT inside an interactive demo.
It's pretty Meta that you're building the thing you just filled out, right?
Jason dug this one up in the Navattic launch channel (we couldn't even find it on their site). Which makes us think it's the payoff at the end of a growth loop.
You take a Typeform > get curious > the demo is there waiting to show you around.
"For XYZ companies, you can do this, and this, and this."
I don’t know about you, but my eyes glaze before the second "this."
Publicis Sapient gave us something new to think about. They made up an ENTIRE company and ran the demo through it.
Velocity Auto takes hundreds of leads a day through its web forms. A shopper books a test drive. The form quietly breaks somewhere across the systems. And the demo walks you through how their product, Sustain, catches that lead failure, maps the broken path, and points at the system causing it.
It doesn’t feel like I’m clicking through a feature tour. It’s more like watching something go wrong at a company… and then watching the product fix it.
The Dash Brothers have been preaching "give your demo a character" for a while now. This is the most committed version we've seen yet.
Navattic just released a major update to their MCP server.
Now, not only can you get performance metrics or reminders to refresh your demos, you can actually build and edit demos directly from AI agents like Claude 🤯
For example, say you want to build a new demo flow using an existing capture collection. Just type "Build a first draft demo using Captures from Marketing Conversion Demo"
Or say you want to refresh your existing demo with more benefit-focused messaging. Just type "Edit all of my existing step text to be more benefit versus feature-focused."
All it takes is simple natural language prompts, and you can let AI build and improve your demos for you.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, July 22nd at 12PM ET.