Think about the last testimonial that moved you. Was it on a logo wall? Was it a pull-quote with a headshot next to it?
LoyaltyLion does something different.
One of the main buttons in their nav just says “3-minute demo” and drops you into a demo center. But keep scrolling and the tours stop being about LoyaltyLion at all. They turn into customer stores (not stories) you can flip through.
I mean… what’s cooler than having your product out in the wild?
Jason and I love this because:
proof you can poke at beats a quote you have to take on faith
it’s a case study with no PDF
Funny timing, too. Last week (Ep. 73) we watched a team INVENT a whole fake company to make their demo feel real. LoyaltyLion went the exact opposite direction by skipping the made-up customer, and hands you the real ones instead.
You already know what an integration page looks like. Two logos with a plus sign between them, a few bullet points about “syncing,” and a “Get a demo” button. The one page whose entire job is to prove two tools work together... shows you nothing actually working together.
Kojo (procurement software for construction teams) did their Acumatica integration page differently. Instead of asking you to picture the handoff, they let you click through it. You get to see how purchase orders and invoices move between the two systems, and even what the approval flow looks like.
This is the stuff that normally only shows up on a rep’s screen-share and relies on too much imagination.
Keep this in your back pocket because integration pages pull in buyers doing real homework. They want to know:
“does this even work with what we already run?”
Almost every demo is pointed at someone who hasn’t bought yet.
But think about when you ACTUALLY get stuck with a new tool. Most of us end up staring at an empty setup screen going “okay... now what?”
Xray (test management that lives inside Jira) built a demo for that exact moment.
They give you a “Quick Setup” walkthrough where you click through the real setup, step by step. It’s a great first impression in our opinion because you get to use something that behaves like the actual product.
So next time you want to make a new demo, think about making one that helps get a new customer “unstuck.”
Navattic just released a major update to their MCP server.
Now, not only can you get performance metrics or reminders to refresh your demos, you can actually build and edit demos directly from AI agents like Claude 🤯
For example, say you want to build a new demo flow using an existing capture collection. Just type "Build a first draft demo using Captures from Marketing Conversion Demo"
Or say you want to refresh your existing demo with more benefit-focused messaging. Just type "Edit all of my existing step text to be more benefit versus feature-focused."
All it takes is simple natural language prompts, and you can let AI build and improve your demos for you.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, July 22nd at 12PM ET.