We just watched Atlan hand buyers a "watch it or run it" choice at the front door (Edition #77). Turns out you can push that choice even earlier… onto the demo center itself.
Insider One puts two buttons right on each tile: "Launch tour" or "watch the video." And when it's a video, they tell you the length "2-minute video," "3-minute video." So before you commit to anything, you know exactly what you're getting into and how long it'll take.
Jason and I LOVE (yes all caps) this because:
Skimmers grab the short video, divers launch the full tour so both get served
Naming the runtime ("2 min") kills the "how long is this going to take me" hesitation
But if you have to, let’s put some energy behind it. For example, think of the plain form introduction. When there's nothing behind it, you're asking people to buy-in without any visual exposure to the product.
“Fill this out and trust me, it's good.”
CaptivateIQ blurs instead. You hit the opening CTA and the real product is sitting right there behind the form, just blurred just enough that you can't read the details. But it’s clear enough that you know it's a genuine demo.
You can see the shape of what you're about to get. So it whispers, “wanna see more? You're almost in, just fill this out.”
Demand gen lovessss to hit you with a form before you've seen a thing. Athennian flips the timing.
They let you roll through some of the basics until you get to step six or seven. By then, you should be genuinely into it.
That’s when the gate appears.
You've already seen enough and now you want the rest. Walking away now feels like leaving a movie 40 minutes in.
That's why we love it. Because a gate at the door asks a stranger for their email. A gate partway through asks someone who's already interested. And we don’t have the numbers, but we’re banking that the completion rate of this form has completely different odds.
Make AI-powered capture edits, without leaving your demo builder
Screen captures are the building blocks of your demo. But capturing screens is only step one. Editing is where the real magic happens.
Thing like removing UI clutter, blurring sensitive data, or updating tables with fresh data. And when something in your UI changes, just update it across all captures in one click.
All of this was possible in the Navattic, but they just made it easier.
Their new In-line editor now brings capture editing, and new AI editing capabilities, directly into your demo builder.
That means you can make edits just by talking to Navattic's Co-pilot. You just click on the thing you want to edit, describe the change you want to make, and boom, it's done.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, September 23rd at 12PM ET.