We just watched Atlan hand buyers a "watch it or run it" choice at the front door (Edition #77). Turns out you can push that choice even earlier… onto the demo center itself.
Insider One puts two buttons right on each tile: "Launch tour" or "watch the video." And when it's a video, they tell you the length "2-minute video," "3-minute video." So before you commit to anything, you know exactly what you're getting into and how long it'll take.
Jason and I LOVE (yes all caps) this because:
Skimmers grab the short video, divers launch the full tour so both get served
Naming the runtime ("2 min") kills the "how long is this going to take me" hesitation
But if you have to, let’s put some energy behind it. For example, think of the plain form introduction. When there's nothing behind it, you're asking people to buy-in without any visual exposure to the product.
“Fill this out and trust me, it's good.”
CaptivateIQ blurs instead. You hit the opening CTA and the real product is sitting right there behind the form, just blurred just enough that you can't read the details. But it’s clear enough that you know it's a genuine demo.
You can see the shape of what you're about to get. So it whispers, “wanna see more? You're almost in, just fill this out.”
Demand gen lovessss to hit you with a form before you've seen a thing. Athennian flips the timing.
They let you roll through some of the basics until you get to step six or seven. By then, you should be genuinely into it.
That’s when the gate appears.
You've already seen enough and now you want the rest. Walking away now feels like leaving a movie 40 minutes in.
That's why we love it. Because a gate at the door asks a stranger for their email. A gate partway through asks someone who's already interested. And we don’t have the numbers, but we’re banking that the completion rate of this form has completely different odds.
Navattic just released a major update to their MCP server.
Not only can you get performance metrics or reminders to refresh your demos, you can actually build and edit demos directly from AI agents like Claude 🤯
And now, Navattic has released a library of 16 ready-to-use skills, making it even easier to build on-brand demos, report on analytics, use demos as sales follow up, and more.
For example, let's say you want to update your demos to include messaging around a new feature. Instead of doing it manually, try combining these two skills 👇
Feature launch demo updater: Maps a shipped or changed feature to the exact demo steps that reference the outdated version, then drafts the fix.
Staleness triage: Ranks demos for refresh priority using traffic and staleness.
The Navattic MCP will then:
Look through demos by traffic and last updated date
Suggested Captures and text edits to those flows
Apply those edits directly into Navattic (after your approval)
All it takes is simple natural language prompts, and you can let AI build and improve your demos for you.
I created a short video testing one of the MCP skills, so you can see exactly what they're capable of 👇
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, July 22nd at 12PM ET.