Get in your prospects shoes for a second. You’ve just been dropped into an interactive demo for a product you've never seen before.
Demo: “First, click on this..."
Me: “Wait... what is this demo even about?”
Glasswall has a great example of how to start your demo with some context. They open with a welcome, as expected. But the second step explains the product in a nutshell. Now that the penny's dropped, it’s easy to say "let's explore the demo together."
The instinct is spot on. It gives people the high-level "what is this" BEFORE you get too far down the rabbit hole.
Nobody explores confidently when they don't know what they're looking at.
This is the cousin of a lesson from Edition #33 — don't assume everyone knows how demos work. Glasswall goes one further and makes sure you know what the product is, too.
We loved "Meet Lindsay" a few weeks back (Edition #76). It gave us a character to follow.
Genetec flips the camera around so instead of watching someone, YOU'RE the someone.
You fill out the form and it says:
"You're in. Your task is to set up your security system and configure your cameras and doors. An intruder will try to access your building, and your job is to investigate and perform a forensic search. Ready?"
Then it drops you in.
In terms of storytelling, it doesn’t get much better than this. It flexes the same muscles as a persona demo. But by making it your mission, it makes you feel like you’ve got a job to complete. Not just taking another demo.
Any gate (even one that’s halfway through the demo) can feel like a toll booth. But HireVue figured out a way to make theirs feel like a movie trailer.
Partway through their demo you hit the gate. And instead of a bare form, there's a custom image teasing the stuff you haven't seen yet.
Human psychology tells us that FOMO is a real thing.
A little sneak peek can be all you need to go from "I've had enough" to "give me more"
And HireVue is ready to capitalize on it.
In our opinion, it flips the ask from "give us your email to continue" to "don't you want to see what's next?"
Been thinking about integrating your marketing tools with Navattic, but feeling overwhelmed with how everything works?
They just made a number of UI updates that make setting up and managing your integrations WAY easier.
1️⃣ A Playbook builder that reads like a sentence
Navattic's playbook builder now offers an intuitive When → Then layout, making it much easier to setup automations between Navattic and tools like HubSpot, Salesforce, and Slack.
2️⃣ Playbook health at a glance
You can now create Playbooks directly from each individual integration page. Your integration pages will not only show you every Playbook related to that integration, but also flag ones that are broken or stale. So you can easily stay on top of integrations that aren't firing.
Watch the tour below to get all the details, and reach out to your Navattic CSM if you have any questions.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, October 28th at 12PM ET.