We’ve seen nearly a hundred demo centers. And apparently you have to pick a side.
Leave everything wide open… or… park a form in front of all of it.
It’s fine, I guess. But we like what Unily did with theirs.
Their demo center leads with the one tour they want you to take without a form. Underneath it is the rest of the library, and those demos ask for something in return.
It’s a worthwhile trade because:
the free one gives a great first impression
Anyone who reaches the second tour has already decided the product is worth their time, and that's a very different person filling out the form than the one who just showed up
We just spent Edition #81 on Splunk putting eight demos behind a single gate. Unily is the other half of that idea. Don't gate the first episode, just gate the sequels.
Pretend you sell something that sends a message. An order confirmation, an alert, a reminder even. Anything that leaves your product and lands on somebody else's phone.
Now think about where the demo of that usually ends. At the send button.
Which is a shame, because the send button isn't the part that matters. The part that matters is what shows up on the other end, and almost nobody shows it.
Except…Fresho.
Step 5 of their 11-step OrderPilot tour picks you up out of the Fresho app and drops you inside WhatsApp, so you see the message the way a customer actually receives it.
We've spent a few editions lately on meeting buyers on the right device. This is that same instinct aimed at the right APP instead.
Tip #3 - A Chat Box is More Impressive Than You Think
Think about those text box features for a second. Someone types a question, something useful comes back.
So what's there to demo?
This is the single most common objection Jason and I hear from anyone selling an AI feature, and it's wrong. Cohere's is the proof.
They don't demo the chat, at least, not really. They demo everything wrapped around it:
picking which model runs your request
what the output looks like coming back
real questions people ask and the answers they get
how you build an agent you can run again and again
how you customize the thing once you have it
Turns out the box was never the product. The box is just where you type. But the decisions… those are what a buyer is sizing up. Watching a real question get a real answer does more work than any paragraph about how capable your AI is.
Been thinking about integrating your marketing tools with Navattic, but feeling overwhelmed with how everything works?
They just made a number of UI updates that make setting up and managing your integrations WAY easier.
1️⃣ A Playbook builder that reads like a sentence
Navattic's playbook builder now offers an intuitive When → Then layout, making it much easier to setup automations between Navattic and tools like HubSpot, Salesforce, and Slack.
2️⃣ Playbook health at a glance
You can now create Playbooks directly from each individual integration page. Your integration pages will not only show you every Playbook related to that integration, but also flag ones that are broken or stale. So you can easily stay on top of integrations that aren't firing.
Watch the tour below to get all the details, and reach out to your Navattic CSM if you have any questions.
A live, FREE coaching session to help you build better interactive demos (and make them your top marketing asset.)
In these 45-minute coaching sessions, Eric and Jason answer your questions about demo strategy, distribution, sales enablement, and any other challenges you're facing with interactive demos.
The next session is Wednesday, October 28th at 12PM ET.